Impact story - Audemars Piguet
KEY OUTCOMES
Enhanced supplier engagement
Dozens of suppliers—many SMEs—now actively participate in sustainability workshops and action plans aligned with AP’s priorities. Shared audit processes and supplier mapping have clarified the origins of materials and enabled more transparent decision-making. Joint supplier actions and improved data quality are helping AP and its partners move toward reduced emissions and stronger reporting accuracy. As a respected, family-owned brand, AP’s leadership has catalysed a broader movement in the Swiss watchmaking sector. Suppliers describe the initiative as «a turning point» that transformed sustainability from a compliance burden into a shared mission.
Improved traceability & risk managemen
Progress in decarbonisation
Industry ripple effect
By engaging its supply chain and creating a collaborative platform for continuous improvement, Audemars Piguet achieved a powerful multiplier effect: progress not only within its own operations, but across an entire network of industry players. The brand’s impact lies less in isolated pledges and more in empowering others to act—laying the groundwork for a more transparent, responsible, and climate-conscious watchmaking industry.
53 - Swiss Triple Impact Programme - Impact Report 2025
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