2026 Zweig Group Media Kit (ZG Website)

Reach the leaders shaping the future of the AEC industry. Zweig Group connects your brand to a powerful network of firm owners, principals, and decision-makers through trusted channels — from research and media to events and thought leadership. Advertising with Zweig Group means aligning your message with excellence, credibility, and innovation in the AEC space.

MEDIA KIT 2026

Contents

Audience & Reach Combined Digital Reach Who’s in the Audience

05 06 07

Opportunities at a glance

09 10 12 13 14 15 16 17 18 20 22

Quick Menu

Email Advertising

Podcast Advertising

Webinar Sponsorships

Website Advertising Event Sponsorship

The Principals Academy

Executive Roundtable

M&A Next Symposium

Elevate AEC & Awards Gala

Contact Information

Two Channels. One Powerful Mission.

Insight and Intelligence for Firm Leaders For more than thirty years, The Zweig Letter has been the AEC industry’s most trusted source of leadership insight and firm management intelligence. Each week, it reaches over 19,000 decision-makers with strategies, research, and expert advice that help firms perform better and think bigger.

Recognition & Inspiration Through Award-winning Projects, People, and Practices The Zweig List celebrates excellence across the industry, spotlighting the best and hottest firms, Rising Stars, and innovative ideas shaping the AEC landscape. It celebrates the stories that shape the AEC industry—connecting legacy with innovation and turning inspiration into impact.

Reach Decision-Makers Who Move the Industry Advertising with Zweig Group means more than visibility. It means access. Our audience is made up of firm owners, principals, and senior leaders who are actively making decisions about growth, strategy, and partnerships. Whether you want to raise awareness, launch a campaign, or align your brand with industry excellence, Zweig Group gives you direct access to the people who matter most.

AUDIENCE & REACH By the Numbers

Partnering with Zweig Group connects you with a highly engaged audience of AEC decision-makers—firm leaders, owners, principals, and professionals shaping the future of the built environment. Zweig Group’s digital network unites the power of the Zweig Letter and the Zweig List, allowing us to reach audiences across every sector of the AEC industry through newsletters, digital content, awards, and podcasts designed to inform, inspire, and connect.

Combined Digital Reach

70k+

53,500

69k+

136k 39k zweiggroup.com zweiglist.com

Total Email Subscribers

Avg. Monthly Website Sessions

Social Followers

Podcast Downloads

As of March 2026

Our readers represent the full spectrum of the AEC leadership community—from small firms to global multidisciplinary organizations. Who’s in the Audience

By Firm Size

Nearly 8 in 10 readers have purchasing or strategic authority within their firms—meaning your message reaches the people who can act on it. 8 Decision Making Power 10 out of

10-49 Employees 41%

50-299 Employees 35%

300+ Employees 18%

By Role

Firm Owners, Principals, C-Suite Executives Directors, VPs, & Senior Managers Project Managers & Technical Leaders

OPPORTUNITIES AT A GLANCE Your Brand. Our Platforms. Endless Possibilities.

Zweig Group connects your brand with the people shaping the future of the AEC industry. From inbox to airwaves, online to in-person, we deliver marketing opportunities that reach an audience of decision-makers ready to engage.

Quick Menu

Email Advertising

Podcast Advertising

Web Ads

Webinars

Highly engaged audience of AEC leaders and decision- makers.

Builds brand alignment with trusted voices in the AEC space.

Positions sponsor as a thought leader with measurable lead generation.

Connect with award-winning firms, exceptional projects and inspiring leaders.

Options:

Focus Events:

Banner ads in weekly newsletters Email blasts to a targeted audience

Pre-roll, mid-roll, post-roll ads

Sponsor-hosted webinar promotion bundle ZG-hosted webinar leveraging ZG learning services

Homepage banners Leaderboard ads Skyscraper ads Featured content Advertorials COMING SOON

Sponsored episodes (interviews, branded content)

Metrics: Total sends, total opens, unique opens, open rate, click-thru rate, unique clicks, total clicks

Metrics: Average downloads, listener demographics, distribution platforms.

Highlight: Average 200+ registrants, detailed engagement metrics

Metrics: Impressions, clicks, etc.

M&A Next Symposium ElevateAEC Conference & Awards Gala The Principals Academy Executive Roundtable

In-person connection with the most influential AEC leaders.

Event Sponsorships

Email Advertising

Engage AEC Leaders EVERY WEEK.

Why it Works Your message is delivered straight to the inboxes of AEC’s top decision- makers. With high open rates and loyal readership, our newsletters are trusted sources of insight — making them the perfect place to align your brand with authority, innovation, and growth. Opportunities Primary Banner Ad – Premium top placement in weekly e- newsletters. Secondary Banner Ad – Mid-placement for consistent visibility. Featured Post – Sponsored article included in newsletter based on target audience. Subject to editorial review. Dedicated Email Blast - Exclusive email sent to target audience with supplied creative and link. Includes one re-engagement email to those who didn't open 3 days later with a new subject line.

Interested in contributing content? Submit your ideas to our editorial team for consideration.

SUBMIT CONTENT TO OUR EDITORIAL TEAM

Email Pricing & Specs

728x90 px (Desktop) 728x180 px (Mobile) Primary Banner Ad

Secondary Banner Ad 728x90 px (Desktop) 728x180 px (Mobile)

Size

$1,800

$1,200

1x Rate

PRIMARY BANNER AD

4x Rate

$7,000

$4,600

[insert image of example ad]

Sponsored eBlast

Size

$3,000

$5,000

1x Rate

SECONDARY BANNER AD

CLICK HERE & SECURE YOUR AD

Podcast Advertising Join the Conversation.

Why it Works Podcasts are one of the most trusted and personal ways to connect with decision- makers. Sponsoring The ZweigCast positions your brand directly in front of an audience of AEC executives, firm leaders, and influencers who tune in for trusted insights and industry trends.

Sponsored Episode Collaborate on a sponsored interview or branded conversation with our podcast host. Receive the following: 30-min pre-show prep Branded episode artwork Full transcript + show notes Episode sound bite transcript Two audiograms (up to 60 seconds each)

Pre-, Mid-, and Post-Roll Ads Professionally produced ad placements

Choose your placement: pre-roll, mid-roll, or post-roll Runs across the entire monthly catalog Rates:

$600 (Pre-roll) $500 (Mid-roll) $400 (Post-roll)

CLICK HERE & SECURE YOUR AD

Webinar Sponsorship Position Your Firm as a Thought Leader.

Why it Works Position your firm as a thought leader in the AEC industry while generating qualified, measurable leads. With webinars averaging 200+ registrants and full engagement reporting, sponsoring a Zweig Group webinar ensures your brand reaches an attentive, decision-making audience.

Sponsor-Hosted Webinar Promotion Bundle

Zweig Group Hosted Webinar

Harness Zweig Group’s learning platform and credibility to deliver a fully managed, CE-eligible webinar. We handle the logistics — you focus on the message. 1 Dedicated email blast 1 Ad placement in The Zweig Letter Listing on Zweig Group’s event/learning webpage ZG representative to host CE credit submission and certificate distribution On-demand hosting on zweiggroup.com Follow-up engagement reporting

Perfect for firms that already have a webinar ready to go and want to maximize reach. Leverage the ZG audience network to boost attendance and visibility. 1 Dedicated email blast to 29,000+ subscribers 1 Ad placement in The Zweig Letter Listing on Zweig Group’s event/learning webpage

$5,500

$8,000

CLICK HERE & SECURE YOUR AD

Website Advertising Celebrate Excellence. Connect with the Best.

The Zweig List is the AEC industry’s home for celebrating award-winning firms, exceptional projects, and inspiring leaders. Advertising on ZweigList.com puts your brand directly in front of AEC’s top-performing firms — the innovators, employers of choice, and industry change-makers shaping what’s next. Opportunities Web Ad placements - Generate awareness for your brand with one or multiple web placements. Featured Content - Share your story with a sponsored article, case study, or announcement celebrating your firm’s achievements. Featured content receives 1 feature spot in a corresponding newsletter.

Why Advertise on ZweigList.com Associate your brand with the industry’s top performers

Reach an audience that’s actively engaged in recognition and growth Showcase your firm or product in a credible, celebratory context

COMING SOON

Event Sponsorships Get Direct Access to Decision-makers.

Why it Works

Zweig Group’s in-person events are where AEC firm leaders come together to learn, collaborate, and connect. Sponsorship provides direct access to decision-makers in a setting designed for relationship building. Whether it’s a roundtable, a symposium, or our flagship ElevateAEC Conference, your brand is positioned at the center of conversations shaping the industry’s future.

All event sponsorships include: One complimentary event registration Access to detailed attendee lists Company logo on event signage and promotions Recognition on Zweig Group’s website and in marketing campaigns Sponsorship Benefits

Please contact events@zweiggroup.com for any event-related questions.

Audience by Event The Principals Academy Zweig Group’s flagship training program for firm leaders. Covers every facet of AEC firm management — from financials to marketing, recruiting to ownership transition. Audience: Principals, owners, and emerging leaders preparing to take their firms to the next level.

AVG.

Attendees per session 50

EXECUTIVE ROUNDTABLE

Audience by Event

Executive Roundtable An intimate forum for C-suite executives to exchange ideas and address critical challenges in governance, growth, and strategy. Focused on candid peer-to-peer learning in a confidential setting. Audience: CEOs, CSOs, CFOs, COOs, CMOs, and executive leadership

AVG.

Attendees per event 15-20

Audience by Event

M&A Next Symposium Sept. 28-29, 2026 | Park City, UT The premier symposium for all things Mergers & Acquisitions in AEC. Leaders explore deal structures, valuation, and best practices in AEC mergers & acquisitions through panels, roundtables, and networking. Audience: Buyers, sellers, principals, successors, and advisors active in the M&A space.

Attendees in 2025 150

M&A Next Sponsorship Levels

Bronze

Platinum

Gold

Silver

Opening Reception

Credits

Refreshment Breaks

Recognition from stage

Opportunity to speak on stage

Recognition from stage

Stage Presence

Registrations

1 Focus Session 1 Roundtable Topic

Speaking Opportunities

1 Focus Session

1 Roundtable Topic

1 Primary Email Banner Ads*

4 Primary Email Banner Ads*

2 Primary Email Banner Ads*

Digital Ads

Recognition in pre- event marketing

Dedicated email blast* Pre-event Marketing

Recognition in pre- event marketing

Marketing

Prominent logo placement on all signage

Logo on all signage and digital displays

On-site branding

Full detailed attendee list

Attendee List

$35,000

$20,000

$8,000 3 available

$5,000 20 available

1 available

2 available

*Primary Banner Ads can be scheduled throughout 2026. Primary ad value is $1800 each. Dedicated email blast value is $5k. Sponsor to provide creative.

Audience by Event

ElevateAEC Conference & Awards Gala Sept. 29 - Oct. 1, 2026 | Park City, UT The AEC industry’s highest-profile conference and awards celebration. This event combines bold keynotes, immersive sessions, and the iconic black-tie Awards Gala — the red carpet moment of the industry.

Service Sectors: 52% Multi-discipline, 23% Civil Engineering, 8% Architecture, 9% Environmental Services Represents firms with...

Attendees in 2025 362 72% C-Suite/ Principals Audience: Firm leaders, executives, principals, and top-performing teams across all disciplines.

80% Avg. Revenue Growth

ElevateAEC Sponsorship Levels

Bronze

Supporting

Platinum

Gold

Silver

Reception, Gala or Keynote Luncheon

“Presented by {sponsor}”

Refreshment Breaks

Credits

Recognition from stage

Opportunity to speak on stage.

Recognition from stage

Stage Presence

Registrations

1 Focus Session 1 Roundtable Topic

Speaking Opportunities

1 Roundtable Topic

Standard Booth

Prime Booth Location

Standard Booth

Exhibit Booth

4 Primary Email Banner Ads*

2 Primary Email Banner Ads*

1 Primary Email Banner Ads*

Digital Ads

Recognition in pre- event marketing

Dedicated email blast* Pre-event Marketing

Recognition in pre- event marketing

Marketing

Prominent logo placement on all signage

Logo on all signage and digital displays

On-site branding

Logo on all signage and digital displays

Full detailed attendee list

Attendee List

$35,000

$5,000 20 available

$20,000

$10,000

$7,500 20 available

1 available

3 available

2 available

*Primary Banner Ads can be scheduled throughout 2026. Primary ad value is $1800 each. Dedicated email blast value is $5k. Sponsor to provide creative.

Zweig Group Zweig Group, a four-time Inc. 500/5000 honoree, is the premiere authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. Zweig Group exists to help AEC firms succeed in a competitive marketplace.

Shirley Che Sr. Manager, Field Marketing & Events sche@zweiggroup.com

Mailena Urso Chief Marketing Officer murso@zweiggroup.com

THANK YOU

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