Marketing Plan BATEEL DHIBS A three-phase campaign plan will be implemented to introduce the new range in the market. PHASE 1: Product Introduction
The key highlight will be Bateel’s market positioning as the world’s only gourmet date grower, producer and seller. The new product range will be introduced as an addition to the successful gourmet products of Bateel, however, the communication content will be highly focused on brand building. Key product message: Bateel’s legacy, expertise and excellence as an international date brand PHASE 2: Educating the Market Focused on an educational communication piece on the product range from introducing the four new flavours, how the product is best consumed as well as highlighting its key product proposition. Content strategy: ”natural flavours”, “healthy choice”, “finest ingredients” and “premium brand positioning” PHASE 3: Strategic Collaborations The last phase of the plan will focus on reaching a wider audience through collaborating with selected partners and channels.
Concept: Authentic endorsements, editorial features and creative competitions (own and partner)
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