Superpower statement Short & sweet power statement that is clear & to the point. Often starts with “I”
Who do you help?
What do they have now, what do they want?
How do you help them achieve it?
HM example: (who I help) I help entrepreneurs & business owners (they have now) who feel overwhelmed & stuck (they want) to UNCOMPLIFY their business by teaching them how to grow & get visible (how) using digital marketing.
Simplified version: I help businesses get visible online. I’m Kylie and I build brands.
HELLO MEDIA 2022
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