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bid from anywhere | online or mobile auction LIVE ONLINE YOUR ESSENTIAL GUIDE TO SELLING LAND & PROPERTY @ AUCTION
hollis morgan | the results speak for themselves
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BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
Since 2010, Hollis Morgan sold more £££’s of Land and Property than any other auctioneer in the region. In fact, no auctioneer has sold more than Hollis Morgan since 2010, with over £595m of sales – £220m MORE than anyone else * . Hollis Morgan was the most successful Auctioneer in Bristol and North Somerset during 2024 with a 97% success rate*. At each auction we have up to 60 lots , ranging from £10k-£3m with up to 2000 people watching online. #DID YOU KNOW? Hollis Morgan hold the largest online Land and Property auctions in the region with more than 3600 lots sold and over £595m raised for our clients.
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the most successful auctioneer in bristol and north somerset during 2024
hollis morgan | the results speak for themselves
*Source Essential Information Group 2024.
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
#DID YOU KNOW? Some of the Key Benefits of selling your Land or Property at one of our online auctions are: fixed timescales and speed Exchange on the day with a quick and fixed completion of 4–8 weeks. closure and control
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10% non refundable deposit taken upon exchange and the deal is done unlike a traditional sale. high profile sale Intensive 4-8 week marketing campaign to make your lot visible and available to all potential buyers. guaranteed price You set a minimum reserve which protects you from selling for any less than you want. transparency and competitive bidding Auction provides a transparency of sale ensuring your lot is sold to the person willing to pay the most on the day.
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
The Hollis Morgan philosophy is based on combining traditional high street agency with modern technology allowing us to build lasting relationships by listening to clients, understanding their situation and delivering on our advice.
The Hollis Morgan team, with over 200 years combined estate agency experience , pride themselves not only on achieving the best results but the satisfaction of a job well done – this pragmatic approach has enabled us to build the largest firm of auctioneers in the Region. Covid led to dramatic adjustments to our industry, famous for our large public auctions Hollis Morgan have successfully adapted by launching a monthly Live Online Auction service – a fully interactive platform for Buying and Selling all types of land and property. Bristol's most experienced auctioneer Andrew Morgan MBE – with over forty years' experience on the rostrum. Auction specific premium adverts on both the UK's biggest property portals Rightmove and Zoopla. Digital Mailing list of over 40,000 Local, National, Regional and International Developers, Investors and family buyers.
A Live online auction has all the benefits of a traditional auction such as speed and transparency but with the advantage of buyers being able to bid from anywhere with the auction streamed live on the Hollis Morgan website with the choice to bid by telephone, proxy or online – the feedback from our clients is hugely positive and we are committed to this 21st century method of selling land and property. Over 200 years of estate agency experience operating from our Regional HQ based in Clifton covering Bristol and the West Country. Innovative yet simple marketing techniques such as virtual tours, drone shots, video tours, hi-vis signage and professional photos. Active and coordinated social media presence on Instagram, Twitter, LinkedIn and Google.
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hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
A Live Online Auction offers land and property for sale in a competitive manner, bringing sellers and buyers together in an interactive online marketplace hosted by Auctioneer Andrew Morgan MBE .
Is my property suitable for auction?
Many properties are suitable for auction, for one or more of the following reasons:
in need of modernisation prime family homes
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unusual and unique properties rural homes and country living has it previously been on the market? does it have development opportunities? land and building plots HMO Properties
How do I place a property in an auction? Simply call Hollis Morgan to book a Free,
no obligation, valuation. Either Olly Hollis or Andrew Morgan will visit you at the property and advise you whether it is appropriate for auction. Setting the guide price and the reserve We will recommend a Guide Price, reserve price and target range . Remember – The reserve price is your safety net and it cannot sell below this figure set by you. an auction is an ideal way to maximise value from your property freehold blocks of flats commercial properties garages and parking is it a probate sale? are you a charity or executor of an estate? only suitable for cash buyers do you need a quick sale? is it difficult to gauge the true value? has planning permission been refused?
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
Auction Entry Fee You will be surprised how little an auction costs! Auction expenses You can enter your property into one of our auctions for just £1500 +VAT – THIS IS PAID FOR IN ADVANCE AND IS NON - REFUNDABLE . Sale commission: in addition, a commission will be agreed at the valuation usually a % of the final selling price – our fees are competitive and generally in line with traditional estate agents. Other costs to consider... Commercial Energy Certificate: Quotation on request Residential Performance Certificate (EPC): from £100 + VAT Legal Pack: Your solicitor will need to provide a full legal pack. What happens during the marketing process?
selling at auction is
surprisingly inexpensive
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Below is a breakdown on some of the key events that take place during the marketing campaign prior to the Live Online Auction from marketing to behind the scenes preparation for the sale. hollis morgan | the results speak for themselves Viewings Viewings take place with a member of the auction team attending to take buyer’s details, answer questions and to leave the property secure.
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
we are always open to new marketing techniques and have lots of ideas and expert contacts…
Property Particulars We use the latest drone technology alongside informative images, professional floorplans and video tours to market your property. Our contacts We have an unrivalled mailing database of circa. 40,000 local, national and international investors, developers, self builders and family buyers. Legal packs We will liaise directly with your solicitor to assist with preparing the legal pack. The pack is available in digital format via our website for prospective buyers and their legal advisors to download 24/7 Free of Charge. W E DO NOT CHARGE BUYERS FOR THIS SERVICE . The pack is an essential part of the marketing process as we have a tracking system to monitor which documents are being downloaded enabling us to target and contact specific, interested parties.
Our online campaign We pride ourselves on the very best online presence for your property and subscribe to all the major property portals with Rightmove Premium Listing and Featured Property adverts, targeted marketing campaigns, this supported by our updated Hollis Morgan website with video guides and easy to use access to all our Lots and sales archive. Video Tours As standard, we produce a video tour for every property entered into our auctions. Targeted leaflet drops We can deliver a professionally- produced flyer to the key roads in your neighbourhood – essential for garages and properties with immediate local interest. We are always open to new marketing techniques. We have lots of ideas and expert contacts and are always open to suggestions!
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we regularly sell properties by auction just like yours to buyers just like you
hollis morgan | the results speak for themselves
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BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
THE MOST SUCCESSFUL
248 # LOTS SOLD 2024 65.8 £m TOTAL RAISED 2024 97 % SUCCESS RATE 2024 24 AVERAGE % ABOVE GUIDE 2024
AUCTIONEERS IN THE REGION SINCE 2010
hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
THE MOST SUCCESSFUL
Our proven strategy works – the results speak for themselves… Our marketing strategy provides a regional, national and international platform, allowing your property to reach the largest possible audience via our own website, the
AUCTIONEERS IN THE REGION SINCE 2010
olly
HOLLIS olly @hollismorgan.co.uk
leading property portals, press advertising, targeted marketing and our unrivalled mailing list. This is what our marketing campaign can achieve for your property .
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LIVE ONLINE
#DID YOU KNOW? n Hollis Morgan sold the most amount (£65.8m) of land and property by auction in our region for the 15th year running! n Hollis Morgan achieved a 97% success rate on lots offered in 2024! n 26% of all the regions auction lots were successfully sold by Hollis Morgan in 2024 n Since 2010 Hollis Morgan have Sold More Lots by auction (£595m) than any other firm in the region – 61% more than our closest rival. n The Hollis Morgan team has over 200 years combined estate agency experience!
auctions
our marketing strategy and reach are key to our successful auctions
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
Rightmove Premium Listing and Featured Property Booster – included FREE with your Auction Entry Fee!
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hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
we will place your property at the top of the Rightmove listing with an upgrade to FEATURED PROPERTY – the £500 cost is included in your auction entry fee
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we will upgrade your property to a PREMIUM LISTING and be seen by more buyers – the £250 cost is included in your auction entry fee
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
how we use Rightmove listings to market your auction property Rightmove advertises over 1 million properties – these are some of the ways your property can stand out from the crowd…
Be seen first with twice the visibility
PLACE YOUR PROPERTY AT THE TOP we will place your property at the top of the Rightmove listing with an upgrade to FEATURED PROPERTY the £500 cost is included in your auction entry fee
Grab more
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attention with this
larger advert
GET SEEN BY MORE BUYERS we will upgrade your property to a PREMIUM LISTING to be seen by more buyers – the £250 cost is included in your auction entry fee
hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
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* Source: Rightmove
What areas do we cover? Location of Hollis Morgan Lots 2010-2024 The regional spread of our auction land and properties advertised on Rightmove.
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
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* Source: Rightmove
Where do our buyers come from? Location of Hollis Morgan Auction Leads in 2024 Our Rightmove auction property listings generate an unprecedented number of email enquiries – with over 100,000 enquires in the past 12 months*.
hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
Because our online reach through is LOCAL , REGIONAL , NATIONAL and GLOBAL we receive an unprecedented number of buyer enquiries
NATIONAL
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Unrivalled contacts We have an unrivalled mailing list of 40,000 local, national and international investors, developers, self builders and traditional family buyers.
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
REACHING THE WIDEST AUDIENCE we use high profile mixed-media advertising to reach our regional, national and international audience…
bespoke website
and we support these campaigns with professional marketing
auction guide
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online catalogue
targeted advertising
hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
FIRST IMPRESSIONS COUNT we pride ourselves on the most effective marketing tactics with virtual & video tours, drone photos and professional floorplans
virtual TOURS
video TOURS
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aerial/drone PHOTOGRAPHY
professional PHOTOGRAPHY
BRISTOL AND THE WEST COUNTRY ' S
BIGGEST LIVE PROPERTY EVENT
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
! The 2024 Leader Board of successful, Bristol, North Somerset and Gloucester Sold Auction Lots
248 L OTS SOLD 2024
TOTAL LOTS SOLD IN 2024 #
Hollis Morgan 2024 AUCTIONS
hollis morgan
250
248 LOTS
200
191 LOTS
150
159 LOTS
61 LOTS
53 LOTS
100
27 LOTS
38 LOTS
13 LOTS
19 LOTS
17 LOTS
50
0
Hollis Morgan
Maggs & Allen
Allsop Residential
Greenslade Taylor Hunt
David Plaister Ltd
Barnard Marcus
Auction House SW
Savills
City & Rural
*Source Essential Information Group 2024.
#DID YOU KNOW? 26% of all the regions auction lots were successfully Sold by Hollis Morgan in 2024.
@ Total Amount Sold (£££’s) by all Auctioneers in 2024 £m
65.8 £m TOTAL RAISED
TOTAL £££ RAISED IN 2024 £m
Hollis Morgan 2024 AUCTIONS
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hollis morgan
0 10 20 30 40 50 60 70 £m 80
£65.8m
191 LOTS
£47.7m
£15.5m
£12.5m
£7.3m £5.2m £2.6m £3.6m £2.0m
Hollis Morgan
Maggs & Allen
Allsop Residential
Greenslade Taylor Hunt
David Plaister Ltd
Barnard Marcus
Auction House SW
Savills
City & Rural
*Source Essential Information Group 2024.
#DID YOU KNOW? Hollis Morgan Sold the most amount (£65.8m) of land and property by auction in our region for the 15th year running.
hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
our 2024 LIVE ONLINE auction statistics
# Market Share for Lots Sold in 2024 %
26 Hollis Morgan 2024 AUCTIONS hollis morgan % MARKET SHARE
TOTAL LOTS SOLD IN 2024 BY MARKET SHARE %
Hollis Morgan
Other regional agents IamSold Online 19.12% Savills 2.47% Allsop Residential 2.24% City & Rural 2.07% Barnard Marcus 1.98% David Plaister Ltd 1.83% Auction House SW 1.40% Greenslade Taylor Hunt 1.21%
All other Regional Agents 60.68%
Maggs & Allen 17.34%
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*Source Essential Information Group 2024.
#DID YOU KNOW? 26% of all the regions auction lots were successfully Sold by Hollis Morgan in 2024.
TOTAL LOTS SOLD 2010–2024 BY MARKET SHARE % $ Market Share for Lots Sold since 2010 %
% MARKET SHARE 25
Hollis Morgan 2010-24 AUCTIONS
hollis morgan
Hollis Morgan 25.22%
All other Regional Agents 58.58%
Other regional agents IamSold Online 5.65% Savills 2.01% Allsop Residential 4.19% City & Rural 0.42% Barnard Marcus 2.03% David Plaister Ltd 1.83% Auction House SW 3.83% Greenslade Taylor Hunt 0.21%
Maggs & Allen 16.20%
*Source Essential Information Group 2024.
#DID YOU KNOW? Since 2010 Over 25% of all the regions auction lots were successfully Sold by Hollis Morgan.
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
our 2024 LIVE ONLINE auction statistics
% Selling a lot under £250,000 in value?
Total Amount of Land & Property Sold by Auction in 2024 with a value under £250,000 £m
Total Number of Lots Sold by Auction in 2024 with a value under £250,000 #
150
£m 20
141 LOTS
120
£17.2m
15
90
10
60
£7.6m
56 LOTS
5
30
0
0
Hollis Morgan Maggs & Allen
Hollis Morgan Maggs & Allen
<£ 250 k
<£ 250 k
*Source Essential Information Group 2024.
*Source Essential Information Group 2024.
Hollis Morgan SOLD TW0-AND-HALF TIMES as many auction lots under £250,000 than Maggs & Allen in 2024.
Hollis Morgan SOLD over TWICE ££££ land and property lots under £250,000 in value by auction than Maggs & Allen in 2024.
^ Selling a property in excess of £500,000?
Total Number of Lots Sold by Auction in 2024 with a value in excess of £500,000 #
Total Amount of Land & Property Sold by Auction in 2024 with a value in excess of £500,000 £m
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£m 25
10 15 20 25 30
28 LOTS
20
£20.2m
15
15 LOTS
10
£11.2m
5
0 5
0
Hollis Morgan Maggs & Allen
Hollis Morgan Maggs & Allen
>£ 500 k
>£ 500 k
*Source Essential Information Group 2024.
*Source Essential Information Group 2024.
Hollis Morgan SOLD almost TWICE as many lots in the £500,000 +++ price range than Maggs & Allen in 2024.
Hollis Morgan SOLD nearly TWICE as many £££ of lots in the £500,000 +++ price range last year than Maggs & Allen.
hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
why hollis morgan auctions ?
THE MOST SUCCESSFUL AUCTIONEERS IN THE REGION SINCE 2010
/ Total Raised From Auction Sales 2010-2024 £m
595
Total Raised from Auction Sales 2010 to 2024 £m
Hollis Morgan SINCE 2010
£m TOTAL RAISED
hollis morgan
0 10 20 30 40 50 60 70 £m 80
Hollis Morgan £594.5m
Maggs & Allen £375.5m
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
2021 2022 2023 2024
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*Source Essential Information Group 2024.
Hollis Morgan have sold over 150% MORE land and property lots by auction than Maggs & Allen since 2010.
Total Amount of Lots Sold by Auction Since 2010 £m ( Total amount of Lots Sold since 2010
) Number of Lots in
catalogue since 2010
Number of lots in Catalogue Since 2010 #
0 100 200 300 400 500 £m 600
1000 1500 2000 2500 3000 3500 4000
£595m
3,611 LOTS
£375m
2,483 LOTS
0 500
Hollis Morgan Maggs & Allen
Hollis Morgan Maggs & Allen
*Source Essential Information Group 2024.
*Source Essential Information Group 2024.
Hollis Morgan have Sold over £225m more land and property by auction than Maggs & Allen since 2010.
Hollis Morgan have had the largest and most varied catalogue of auction lots in the region since 2010.
hollis morgan | the results speak for themselves
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PPA ADDING VALUE AT AUCTION
HOLLIS MORGAN AND STOKES MORGAN PLANNING
Do you have a building plot, want to sell a section of your garden or purchased a parcel of land or garages as an investment and think it has development potential? Want to know what it is worth and how best to sell it?
PPA = reducing risk
+ increasing value
Hollis Morgan are asked to value land and potential sites on a daily basis and generally the value of the land is directly proportional to how much money a developer can generate or its GDV (Gross Development Value). The GDV generally defines the value and unless you have planning consents for a specific scheme it can often be difficult to judge by both us and your potential buyers – this is the Risk element . Hollis Morgan have created a partnership with planning professionals Stokes Morgan Planning Consultants to offer a complete service to reduce the risks to your buyers and maximise the sale value of your land.
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Stokes Morgan are known for providing a high quality, cost effective planning service whilst Hollis Morgan are the most successful auctioneers in Bristol and North Somerset. WHYUS?
The PPA report helps reduce the planning risk and increase the value of your land without the time and costs of seeking outline planning permission.
PPA professional planning appraisal
We will provide a professional appraisal of the development potential of the site by qualified Chartered Planners which will include sketch layouts, which buyers will be able to use to give them a better indication on the potential of the site. We find that especially on smaller sites that a professional opinion illustrating a proposed scheme encourages buyers and a higher price is usually achieved . The PPA is paid for by your buyer upon completion on a no sale no fee basis – a charge of £700+VAT is added to the contract – they then have a £700+VAT credit to spend on planning with Stokes Morgan – everyone wins. The PPA report will include the following information:
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What is a PPA? Introduction Constraints Opportunities Development Potential Sketch Block Plans
hollis morgan residential sales | auctions
A typical PPA report
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BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
hollis morgan
2024 RESULTS
248 # LOTS SOLD 65.8 £m TOTAL RAISED 97 % SUCCESS RATE 24 AVERAGE % ABOVE GUIDE
The Property Market during a waiting gam
It may seem like history now, but casting our minds back to the early months of 2024, election talk dominated the news and current affairs programmes . Once the election had been announced and a new government formed with a huge majority, another waiting game started as the market anticipated the Labour October budget. Two momentous events which in previous times would have virtually brought the property market to a standstill. However, it seems that despite the vagaries of the political world, the public are forming their own views about property. You could say these are cynical views, but I would prefer to use the word pragmatic. In other words, they are concluding that we
continue to live in a world that presents a picture of a difficult ever-changing scene, and you may just as well ’get on with it’ rather than wait for better times. Given these circumstances, what could be more re-assuring than the certainty of bricks and mortar? This was apparent throughout all our auctions during the year where we achieved an extremely high success rate. However, these results were not easily won. Realistic initial conversations with our clients regarding price guides and marketing strategy were the order of the day. Regular reporting to the client during the marketing period and any necessary tweaking of the price often provided
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hollis morgan | the results speak for themselves
hollis morgan BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT
hollis morgan
THE MOST SUCCESSFUL
AUCTIONEERS IN THE REGION SINCE 2010
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me
stimulation to the market. And, perhaps not surprisingly, many clients took the opportunity to accept good offers prior to the auction. From my comments, you will perceive that the property market during these ‘waiting periods’ was not for the faint-hearted. It required determination by the client and expert advice from us as auctioneers throughout the whole process. Having said all this, the auction world is full of surprises, as you will see from the featured properties sold. And there were, as usual, some undoubted winners throughout the year. Developers, investors, and those seeking a family home were all out there looking for opportunities.
Prime HMOs and development opportunities created fierce competition in the saleroom, as witnessed by the sale of two properties for the University of Bristol in Woodland Road, Redland where the sale price far exceeded the reserve. Whatever political party is in power, housing undoubtedly remains a big issue. The shortage of suitable housing results in consistently strong demand despite the vicissitudes of the marketplace. Auctions clearly bring action in uncertain times and consistently move the world along while other methods can often be embroiled in ‘the waiting game’.
what could be more re-assuring than the certainty of bricks and mortar?
hollis morgan | the results speak for themselves
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
ANDREW REFLECTS ON OUR FEBRUARY AUCTION
“Back In The Saddle” It always seems a long time from our December sale to February, but we certainly started with a whopper! Having run The London Marathon in younger years I am used to long periods of effort rewarded by the elation of reaching the finishing line. The first auction of 2024 turned out to be just such an event, a real Auction Marathon as I was standing at the rostrum for nearly two hours! Hardly surprising as we had an eclectic catalogue of over 60 Lots on offer from Bath, Bristol, Gloucester, Taunton, and The Forest of Dean. Lot one, a property in Argyle Street in need of modernisation, immediately set the trend for the evening. The screen was full of on-line bidders, all the telephone lines were in operation, and, in addition, there were some proxy bids to handle as well. The bidding opened at the guide price of £150,000 and after some frenetic action, during which the telephone bidders found it difficult to keep pace, I was finally able to bring the gavel down at an amazing £260,000. A strong market for properties with potential The demand for the ubiquitous terraced period property is always ‘a given’ and such instructions are always much appreciated by auctioneers! Indeed, many of the Lots on offer were absolute gems and the enthusiasm shown for the first lot was replicated throughout the evening and not just restricted to Bristol. A first floor flat in need of a facelift situated in one of the classical Bath terraces soared past its guide price of £150,000 to sell at £259,000. All of this proves that, despite the less than cheering headlines, there is a very strong market for properties with potential. With a total of just over £7m raised from the evening I returned home, exhausted, but delighted that I was ‘back in the saddle’ and that the 2024 auction season had started so momentously! A quick rest before the same expectations for the March and April auctions. What fun! Andrew Morgan MBE . AUCTIONEER
02 2024
2024 RESULTS
02
95
% SUCCESS RATE £m TOTAL RAISED
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7.01
23.59 %
AVERAGE ABOVE GUIDE
35 #
LOTS SOLD
indeed, many of the lots on offer were absolute gems…” “ hollis morgan | the results speak for themselves
SOLD Gloucester Redfield
GUIDE PRICE : £300 k +++ £426 K
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% ABOVE GUIDE
Redfield House Verrier Road, Redfield, Bristol BS5 9LH
Potential uses subject to updating A Freehold detached property located just off the popular Church Road with accommodation (1650Ft 2 ) arranged over two floors with a single storey extension to the rear. The property has vehicular access providing tandem parking and leading to an enclosed rear garden. The property was used by Children's Services as an office up until 2015, subsequently to let St Mungo’s on a short term basis for temporary homeless accommodation. The property has been empty since April 2022. Sold with Vacant Possession . Sold on behalf of Bristol City Council
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
ANDREW REFLECTS ON OUR MARCH AUCTION
“Time Marches On” With the burgeoning of the Magnolia trees and everything in nature indicating that Spring has arrived – and with our March Auction just completed – it is a very salutary lesson to realise that a quarter of the year has almost already gone. The March sale came hard on the heels of a fantastically successful February sale and confirmed the underlying strength in the property market. However, like everything in the world at present, the property market is complex with successful auction sale prices varying from predicted estimates to some surprising results. All this proves, and underscores, the merits of the auction process as a successful medium to handle the vicissitudes of the marketplace. A bit of glamour as well… Just prior to the sale the auction team were all treated to a moment of glamour with some filming for “ Homes Under The Hammer ”. So by the time our real live auction started we were all fully pumped and ready for auction-action. The first Lot went like a dream with an investment property in Greystoke Avenue, Southmead, comprising a fully tenanted retail unit with two flats above and an income of just under £25,000, setting the standard for the evening and with keen bidding from both on line and telephone bidders the guide price of £235,000 was quickly surpassed until the gavel fell to the eventual successful buyer at £272,000. As usual our catalogue contained a plethora of properties from around the region and, as seems to be the current trend with a shortage of opportunities, many properties were sold prior to the auction. Many people simply cannot wait for the picturesque and unusual or just for a good opportunity so a stone-built garage block in Frome with planning permission to convert to an office sold for £95,000. An investor also recognised the advantage of a pre-auction offers and happily jumped at the opportunity to acquire three small flats at £240,000 possibly an ideal base for possibly attending musical or religious festivals! From Frome to Glastonbury, Bath to Gloucester the pattern was the same
03 2024
2024 RESULTS 100 2.70
03
% SUCCESS RATE £m TOTAL RAISED
50
2.24 %
AVERAGE ABOVE GUIDE
16 #
LOTS SOLD
and culminated in a sale of just over £2.5m. A sale of small value Lots with great results. Andrew Morgan MBE . AUCTIONEER
…with a shortage of opportunities, many properties were sold prior ” “
hollis morgan | the results speak for themselves
SOLD Gloucester Clevedon 130 Strode Road, Clevedon BS21 6QG
GUIDE PRICE : £200 k +++ £220 K
10 % ABOVE GUIDE
Scope for a fine home or investment A Freehold mid terraced two bedroom period house with accommodation (1018Ft 2 ) arranged over two floors with enclosed rear garden. The property now requires modernisation but has scope for a fine home or investment in this sought after location with a wide range of amenities and within level walking are banks and a post office. There are golf courses, woodland and coastal walks in addition to excellent primary and secondary schools. Sold with Vacant Possession .
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
ANDREW REFLECTS ON OUR APRIL AUCTION
“An Englishman’s garage could be his castle!”
04 2024
You could be forgiven for thinking that a garage is rather a boring object but, over the years, I have perceived how these 16’x 8’ boxes, with no architectural merit, have evolved into rather good investments. Car ownership has increased exponentially and most cities with period city centres and suburbs don’t have garages, also since the pandemic people have found innovative uses for garages, offices, gyms, storage, man caves etc. Increasingly, however, blocks of garages often present the opportunity for a potential building plot. You can imagine my delight, therefore, when I had two lots of garages in the April Auction. Telephone and online bidders were again out in force… Lot 1 comprised a rank of vacant garages in Rossall Avenue, Little Stoke with a generous turning forecourt, this opening Lot had the potential to produce an income of £6,500 per annum. Swift bidding online and by telephone soon took the guide price from £35,000 to £65,000 – the price of a house in many parts of the country. Later in the same sale we had a collection of 7 single units and a detached double garage in a quiet cul-de-sac offered subject to the existing tenancies. The site had the potential for a building plot, subject to any necessary consents. Telephone and online bidders were again in action, so it was no wonder the guide price of £50,000 proved to be an academic figure and I was finally able to knock the property down at £85,000. As usual many vendors preferred to take the opportunity of good offers prior to the auction but, nevertheless, I was left with a plethora of interesting properties from around the region and was able to raise a very satisfying £4m plus from the nights work. Home for a glass of red wine with my only regret being that I don’t own a garage Andrew Morgan MBE . AUCTIONEER
2024 RESULTS 100 4.54
04
% SUCCESS RATE £m TOTAL RAISED
52
23.85 %
AVERAGE ABOVE GUIDE
20 #
LOTS SOLD
“
many vendors preferred to take good offers prior to the auction…”
hollis morgan | the results speak for themselves
SOLD Gloucester Clifton
£69 K
GUIDE PRICE : £10-20 k +++
350
% ABOVE GUIDE
Leasehold Garage @ Cobblestone Mews, Clifton, Bristol BS8 3DQ
Sought-after garage in great location A Leasehold wider than average single garage in a terrace of similar units to rear of Worcester Terrace with access from Cobblestone Mews. The garage is located in an area where pressure on both parking and storage are at an absolute premium. We understand the garage would let in the region of £150 pcm subject to consents. Sold with Vacant Possession .
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
ANDREW REFLECTS ON OUR MAY AUCTION
“A bit of a carousel” Traditionally May is one of the busiest months of the year and the time when we host our most successful auctions, however, with a late spring, terrible weather, local elections, not to mention a war or two, the spring/early summer property rush seems to have been delayed by a month so that May was a more modest affair than usual but the June auction looks to be “ bust’n out all over ” to quote from the famous musical Carousel. In fact, the whole property market is a bit of a carousel, a round about of giddying opportunities flashing, temptingly, before potential buyer’s eyes. Interestingly, especially in an election year, it takes the more determined buyers to decide to jump off the carousel and buy something. This is precisely what we saw in the May auction – professional buyers made pre-auction offers sufficiently good to tempt slightly nervous vendors whilst those looking for family homes still hanging on tightly to the high horses before deciding to jump in. In such obvious cases we often extend the marketing period to give them a little more time to become comfortably re-
05 2024
assured before making a large commitment. Always lovely surprises to be enjoyed…
Operating in this price conscious market requires a skill which can only be obtained by years of experience in the vicissitudes of the marketplace – a milieu which I love and, of course, in the auction world there are always lovely surprises to be enjoyed. As usual this came in a 16’x8’ lock up garage in Clifton with a tempting price guide of £25,000 the bidding raced along in £2,000 bids to a very jolly £64,000. Proving, once again, small is beautiful and, although not architecturally stunning, garages are gorgeous investments. Altogether a very satisfactory evening, testing the skills and doing what every good auctioneer should be doing and as Rogers and Hammerstein did before me “keeping the carousel going at a higher and higher speed”. A 100% success rate entitled me to my usual slug of red wine and an early night before the June jamboree! Andrew Morgan MBE . AUCTIONEER
2024 RESULTS 100 2.31
05
% SUCCESS RATE £m TOTAL RAISED
54
16.54 %
AVERAGE ABOVE GUIDE
12 #
LOTS SOLD
small is beautiful and garages are gorgeous investments…” “
hollis morgan | the results speak for themselves
SOLD Gloucester Widcombe, Bath
GUIDE PRICE : £365 k +++ £395 K
8 % ABOVE GUIDE
4 Hatfield Buildings, Widcombe, Bath BA2 6AF
Sought-after residential location A charming Freehold Grade II Listed two bedroom house with accommodation (988Ft 2 ) arranged over two floors and generous enclosed rear garden. Widcombe Hill is one of Bath’s most sought-after residential locations, occupying an elevated position on the southern slopes of the city and thus enjoying far-reaching views, together with the convenience of being just minutes from the city centre and its’ amenities. Bath is a World Heritage city, renowned for its shopping, cultural and recreational attractions. The property now requires modernisation with scope for a fine home or investment in this most sought after of locations. Sold with Vacant Possession .
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
ANDREW REFLECTS ON OUR JUNE AUCTION
“Sunshine. Warmth. Brimming Catalogue” What a wonderful month June is! Sunshine, warmth, light evenings and a catalogue brimming with excellent auction lots – no wonder I was in an ebullient mood as I set out for our June Auction. As predicted Lot 1 set us off to a cracking start, Woodbine Road, Whitehall, an ubiquitous 2 bedroomed period house in need of modernisation set the pattern for the evening with bids coming thick and fast within a few moments the guide price of £150,000 was soon surpassed to be knocked down at £219,000. But if that was not a clear indication of a vibrant evening ahead Lot 3 a large semi- detached house in corner position in Sydenham Road, Totterdown certainly got the punters going. The space, the garden and a garage is rare in this urban area so I was well employed with bids online, on the telephone as well as proxy bids. The frenetic bidding took the guide price of £240,000 at very high speed final sale price of £335,000. Not all the bidding was mercifully done at this rate, some of the out of town Lots who were determined to make me operate at a country pace! A lovely plot, the site of a former garden nursery, in Minehead went slowly in £2,000 bids from a guide of £30,000 to an amazing £58,000. What a good job some bidders make me use all my skills! The removal of the Severn Bridge Tolls combined with higher property prices in the Bristol region has increased the fortunes of the property owning public in the Chepstow and surrounding areas and the evening witnessed success in this area. As usual many properties were sold by the auction team that had been on the market unsuccessfully with local agents. Our fame for this service has even stretched to Devon and the upper reaches of Gloucestershire. With a 100% success rate at this auction and over £7.5m worth of property sold – it was time for a quick celebration in the open at the local pub and as it is now summer I have changed from red to chilled white wine! A suitable end to one of our best sales of the year. Andrew Morgan MBE . AUCTIONEER
06 2024
2024 RESULTS 100 7.62
06
% SUCCESS RATE £m TOTAL RAISED
56
30.03 %
AVERAGE ABOVE GUIDE
22 #
LOTS SOLD
…as usual many properties were sold by auction that had been on the market unsuccessfully with local agents” “
hollis morgan | the results speak for themselves
SOLD Gloucester St Werburghs
GUIDE PRICE : £400 k +++ £550 ,250
38
% ABOVE GUIDE
14 The Yard, Mina Road, St Werburghs, Bristol BS2 9YP
Contemporary home in a thriving community A Freehold detached contemporary home with flexible accommodation (2171Ft 2 ) arranged over 3 floors with off street parking and enclosed rear garden. The Yard has a thriving atmosphere and communal gardens, play area and bike store. The property now requires final completion including windows, all internal finishes, landscaping and some external cladding works. Sold with Vacant Possession .
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
ANDREW REFLECTS ON OUR JULY AUCTION
“Auction really does mean action” The July auction set a record – in that we had eighty Lots on offer! This was too good an opportunity to miss and so, reminiscent of Jules Verne’s famous novel ‘ Around the world in eighty days ’, I was able to introduce the auction as ‘ Around the region in eighty Lots with Hollis Morgan ’. As an auctioneer this proved to be quite daunting task and I set myself eighty minutes to achieve it! This proved to be almost achievable as we sold several Lots prior to the evening successfully raising over £4.5m worth of property sales before I even got started on the rostrum. With a plethora of Lots from Gloucestershire to Yeovil and Oakhampton as well as, of course, Bristol there was no shortage of registered bidders with keen bidding taking place on line as well as the telephone. The opening Lots sold comfortably above their reserve price and then we came to the very popular St Johns Lane property, a house arranged as two flats, slowed proceedings down as we went in increments from the guide of £260,000 up to £374,000. When it came to another popular lot in Chepstow Road, Newport the bidding started in £5,000 increments, broke down to £2,000 increments and then, because of the keenness of the bidders I was obliged to return to £5,000 increments in order to speed the auction along. This took the property from a guide of £125,000 to £215,000. Just the sort of ratio I like! With a ninety-six per cent success rate and almost £8m of property sold I had no hesitation in thinking this was eighty minutes profitably spent! Over a refreshing glass of white wine, I concluded that the large number of Lots were indicative of the increasing number of vendors wanting and achieving action in what a somewhat dilatory private treaty market is unable to provide upholding our company maxim “Auction means action”. Andrew Morgan MBE . AUCTIONEER
07 2024
2024 RESULTS
07
96
% SUCCESS RATE £m TOTAL RAISED
58
7.88
19.21 %
AVERAGE ABOVE GUIDE
41 #
LOTS SOLD
…our July auction set a record – in that we had eighty Lots on offer ” “
hollis morgan | the results speak for themselves
SOLD Gloucester St Judes
GUIDE PRICE : £695 k +++ £865 K
25
% ABOVE GUIDE
Flats 1-8, Pirie Court, Perry Street, St Judes, Bristol BS5 0SY
Development potential A Freehold block arranged over 3 floors occupying a prominent position on the corner of Perry Street and Stapleton Road. The accommodation (3580Ft 2 ) comprises 8x 1 bedroom flats and a small commercial unit. The vendor requested Best and Final pre auction offers on this property. The flats have been let for many years and now require basic updating but have strong rental prospects and scope for individual resale. Development
potential subject to consents. Sold with Vacant Possession .
BRISTOL AND THE WEST COUNTRY’S BIGGEST LIVE PROPERTY EVENT hollis morgan
“Radiant light. Al fresco dining. A good portent for our September sale.” “I always look forward to September as ‘the season of mists and mellow fruitfulness’ with leaves changing colour and everything in nature coming to fruition. Au contraire. Auction week was greeted with blazing sunshine, people enjoying al fresco dining in the streets and all the glories and pleasures of high summer presenting a good portent for our September sale. In this radiant light the first lot of the evening set the pace for the evening with a one-bedroom flat in Clifton being snapped up for £195,000. Situated in the heart of Clifton and with a good size garden to enjoy, no wonder this gem was a winner! However, our catalogue was not just confined to our immediate area, we had entries from all around the region, Devon, Somerset and even as far as Wolverhampton. But perhaps the most intriguing lot that engendered the thoughts of mists and fruitfulness was a Manor House at Hutton in Somerset. This historic house comprised a major part of a much larger property, now subdivided into three. I must say there is nothing more enticing for an estate agent than the sound of one’s feet crunching on gravel especially when it’s on a winding tree lined driveway leading to a spectacular period house with an imposing crested entrance. Très bonne. The interior did not disappoint either with a vaulted dining room in which Henry VIII might well have felt at home and a spectacular tower from which to enjoy the four and half acres in which the property is set. Although the property required modernisation several buyers seized the opportunity and the guide price of £750,000 was soon surpassed to be finally knocked down to the lucky purchaser at £840,000. All of the properties offered were sold, so with a one hundred percent success rate and £7m of exchanged contracts it was time for a summer drink and with no chilling mists it was time for a glass of cooling white fruitful wine. Andrew Morgan MBE . AUCTIONEER ANDREW REFLECTS ON OUR SEPTEMBER AUCTION
09 2024
2024 RESULTS 100 7.27
09
% SUCCESS RATE £m TOTAL RAISED
60
31.49 %
AVERAGE ABOVE GUIDE
28 #
LOTS SOLD
…entries from Devon, Somerset and as far as Wolverhampton” “
hollis morgan | the results speak for themselves
SOLD Gloucester Hutton WESTON - SUPER - MARE
GUIDE PRICE : £750 k +++ £840 K
12
% ABOVE GUIDE
Hutton Court, 38 Church Lane, Hutton, Weston-super-Mare BS24 9SN
Fine Manor House for updating Hutton Court is a Freehold Manor House occupying a private and elevated position with architectural influences evoking England’s history. A private residence since 1995, Hutton Court was previously a small country house hotel. The property now requires updating but offers a rare opportunity to create a formidable family home with wonderful gardens in this sought after village. The various timber and stone outbuilding may offer scope for development. We understand no planning of this nature has been recently sought.
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