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Editorial Katie Davis David MacDonald Charlene Boyce Jamie Barrie
P eople think that the Summer months are the months for beer in North America, but like the Germans we are very quick to hop on the beer wagon for Oktoberfest and tap into some good ole traditional fun that is brewing from coast to coast in October. While some are thinking of what they will wear to their neighbors Halloween party, an event that also usually involves the drinking of a few beer, others are heading off to beer gardens to celebrate one of North America’s oldest industries. But where did it come from, The Oktoberfest has its origins in the year 1810. However, it looked a bit different then, as the first Oktoberfest was a horse-race, held as a part of the wedding festivities of Bavarian King Ludwig I. and his wife Theresie. The people liked that horse-race so much, that it became an annual event, which then developed into what we know as Oktoberfest today, as the focus shifted more and more away from the horse-race and towards fun rides and drinking great beer. The beer economy itself is worth celebrating duringOktoberfest as in Canada it supports 1 out of every 100 jobs in Canada and generates $5.8 billion in government revenues in the form of product, income, and corporate taxes. The brewing industry is over three times larger than the wineries and distilleries industries combined. In the U.S. the Beer Economy generates 105.9 Billion in revenues with The Craft Brewing Industry contributing $55.7 Billion to the U.S. Economy and more than 424,000 jobs and these numbers are growing. The Beer Industry’s supply chain stretches across the country as beer consumption in one region supports jobs in many other regions along its supply chain. This has been the driving force behind the “Free the Beer” campaign by Canadian Member of Parliament Dan Albas as he looks to see interprovincial trade barriers removed so that we can have an open flow of beer traded coast to coast which will give regional and craft brewers more access to markets for their products and a better selec- tion of beer for consumers.
Companies like Spindrift Brewing Company could see their product openly available to the West coast and Marten Brewing Company could see theirs on the East Coast. When speaking with Jonathon Blum of Bad Martha Beer, Stefen Marten of Marten Brewing or Andy Armstrong of Spindrift it is very apparent the passion that they have for the industry and the pride that they have for their brandand their awardwinningproducts that they provide. We hope that you enjoy these features and the many others that are in this month’s issue from both within and outside of the brewing industry. We also hope that one day you have the chance to sample some these great brands and that you taste the same success that these companies have had in your own industry. Stay thirsty our friends as these guys are counting on it.
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OCTOBER 2016 • SPOTLIGHT ON BUSINESS
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