was moving into Sales and consult- ing for a well known Brewing Equip- ment provider Prospero, so it was the final part of the puzzle to make it all happen. Stefan discussed with us that a good beer is one that you want to have more than one of. We wanted a beer that wasn’t focused on the next new and experimental recipe. We wanted to develop a fol- lowing by creating beers you will love throughout all your stages of life and we’ve done that.” And what’s not to love? Marten Brewing Co. uses only four ingredients, adds no preservatives, and sources its hops – the flavour-kick in beer – from local farmers. “Our malt only have a 10 minute commute to work here, actually,” Stefan toldme with a chuckle. Not all patrons of Marten Brewpub & Grill will be able to sit on a corner bar stool where everybody knows their name, but they’ll always be able to ask just where the ingredients of any in-house beer comes from, including
the Jefe Hefe: “It’s cloudy with a golden hue. It has banana and clove-like flavours and it’s brewed with authentic German yeast,” Stefan told me.
When theanswers areas honest as thebrewingprocess, it’s not surprising that people want more. “We’ve given ourselves ample space to expand with the future in mind, starting with canning and bottling products – it’s what people want,” he said. “We’ve given ourselves ample space to expand with the future in mind, starting with canning and bottling products – it’s what people want.” “The Naked Pig BBQ is just under 4,000 square feet, the pub is approximately 5,000 square feet, the convention area is roughly 1,000 square feet, and the brewery is about 1,500 square feet with about 10,000 square feet below to expand. We have a whole garage down below and it’s the same foot length as the building. We store tanks and kegs of beer downstairs but we have more than enough space for canning and bottling our beer.” If it already seemed like the Marten Brewing Co. team was a powerhouse presence in downtown Vernon, there’s more: “When we started, the city of Vernon didn’t allow patios. We applied for the first ever permit, which was all new territory for councillors, and got it. We seat up to 30 people on the patio and it’s brought new energy to the whole area.”
‘Zum Wohl’ (‘To your health’), Marten Brewing Co.!
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SPOTLIGHT ON BUSINESS • OCTOBER 2016
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