PROMOTER SNAPSHOT: OVERTIME BOXING By Adam Abramowitz
“W e really pride ourselves on being boxing’s most innovative promoter.” Those words come from Britton Hardin, senior director of boxing operations for Overtime Boxing. In just over two years, Overtime has taken aim at what it sees as a sometimes stodgy sport, one that needs to adapt to appeal to the next generation of audiences. “From our perspective,” said Hardin, “every other sport, whether it is basketball or football or baseball, has progressed to be more fan-friendly, aside from boxing. There’s a lot of mansplaining and extra explanation that goes into why this fighter won over that fighter … So all of our ideas provide not just entertainment but help to teach you how to follow the sport.” And Overtime certainly has ideas. Every fight features a bonus for a knockout. They have “money rounds” – the first and last rounds of the fight – where if a fighter scores a knockout during one of those rounds, he or she will make even more money.
The team at Overtime feels that innovation is key in boxing.
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