Welcome!
It’s that time of year again when the temperatures start to cool, the trees start turning shades of fall colors, and Niobrara Red Angus assembles an offering of Red Angus females that are at the forefront of progress within the Red Angus breed. If you thought last year was a fun set of cows and breds to evaluate, you haven’t seen anything yet! The caliber of females from top to bottom in this year’s offering is incredible. Couple that with carrying pregnancies from some of the most influential bulls in the business, and I can’t possibly get any more excited about the opportunities that are to come. Anything Jeff and Tami Keller do, they do to the highest degree. They desired to become the best within a breed of cattle they fell in love with almost a decade ago, and with their perseverance, patience, and determination, I truly believe their herd sits among the top of the breed in North America. The passion and dedication NIO has to make progress within the Red Angus breed is unwavering. Each spring brings a new calf crop, and we have been incredibly fortunate over the past few years to see forward momentum every single time. Jake and I have worked hard to do our jobs as a Farm Manager & Marketing Manager to help keep Niobrara Red Angus headed in a positive direction. To be honest, it’s been fun as hell to watch our dedicated efforts translate into success for the Keller Family & Niobrara Red Angus itself. The first Red, Redefined Sale was held in 2020 in an online format, where a group of our best heifer calves were marketed. Since its inception, we’ve had in mind to utilize this as our production sale; an in person, live auction at the ranch in Niobrara, marketing the female seedstock of our operation. It’s been a blast recalling all of the information we’ve gathered on these cows throughout the years. There is truly something for everyone, and the level of honest, phenotypic quality in this group of Red Angus females will likely go unparalleled this fall. We would love to invite each and every one of you to the ranch on Saturday, October 11th, where we will sell this incredible offering of Red Angus cows & heifers. If you have interest in adding to your existing herd, or starting from scratch within the Red Angus business, there is truly opportunity for everyone. We’d love to help you find the right Red Angus females to match your future goals.
We Appreciate You All,
-Garrett Knebel
october 11, 2025 at The Ranch! niobrara, nebraska
REDEFINED | OCTOBER 11
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