Niobrara Red Angus-Red, Redefined [10/11/25]

The Red Angus Team

Jeff & Tami Keller, Owners of Niobrara Red Angus, were born and raised in Niobrara, Nebraska, both graduating from Niobrara High. Together, they are blessed to have three incredible sons: Sam, Jack & Ben. Tami (Leader) Keller’s family made their living as Angus breeders in the area, originating with her grandfather, John Leader. Aspiring to have a herd of their own, they chose Red Angus cattle and enjoy the opportunity Niobrara Red Angus gives their sons to be more involved in agriculture.

Jacob Bathke, Ranch Manager, resides and oversees Niobrara Red Angus with his wife, Madison, and their very recent new addition, Steely Joe Bathke. He manages and oversees the daily operations of the ranch and is responsible for the wellbeing of the cattle. Jacob graduated college with a degree in agronomy, but he couldn’t leave his passion for cattle behind. Jacob is grateful for the opportunity to work with the Keller Family and their high-quality cattle. Even though most of his days are spent with cattle, he says what he loves most about his job are the people. He would also like to acknowledge and thank his family and friends who help him throughout the year. Meg Penrod, Office Manager, is a lifelong resident of Lincoln, Nebraska. Meg received her BFA from the University of Nebraska – Lincoln and spent 12 years working in interior design. In 2019, Meg and her husband, Tanner, adopted their oldest daughter, Sloan, and two years later, they had a welcomed surprise when their second daughter Scarlett came along! Meg has spent the last several years at home raising their girls, but her love for working with people and passion for animals drew her to work for Niobrara Red Angus. Garrett Knebel, Marketing Manager, resides in Bozeman, MT. There he owns and operates Harmony Hill, a progressive Red Angus operation focused on seedstock for the commercial cow-calf operator. With a degree from Oklahoma State University, Garrett’s main responsibilities for Niobrara Red Angus include marketing, consulting, breeding, and seedstock selection. In his spare time, he travels the country visiting with fellow Red Angus breeders and judging livestock shows. Doug Leader grew up on the family farm in Niobrara, Nebraska. After college, Doug enlisted into the Army National Guard. While there, he worked full time for Nebraska Army & Air National Guard specializing in accounting. Since then, Doug entered the carpet cleaning industry, starting his own business called Pinnacle Carpet Care. After building the business in Lincoln, he expanded into Omaha and has since been running those businesses for the past 26 years. Along with his son, Zach, Doug has been operating cattle and farming with his with his father, Allen Leader, on the family farm for the past 20 years. Doug wears a variety of hats for Niobrara Red Angus, including farming, making hay, accounting, and taking the lead on delivering NIO’s cattle across the North American continent.

REDEFINED | OCTOBER 11

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