Tourism Tasmania
Tourism Tasmania’s winter program will be more im- portant than ever to encourage visitation to the state during the cooler months and support the continuing recovery of the tourism and hospitality industry. While there’s no question that the domestic travel market in 2021 is extremely competitive, we know that Tasmania has unique strengths that provide us with a competitive advantage. Our marketing will show mainlanders how winter is done in Tasmania and without giving too much away just yet, there will be opportunities for tourism and hospitality businesses to get involved with our pro- gram, so please read on. In Tasmania we do winter differently.. We think that winter is our best kept secret and this year we are taking a different approach to our winter marketing program. We are going to change the game to our advantage – we’re taking a long term approach and we’re going to change the way Australia thinks about winter – to see that it is a season worth embracing rather than escap- ing. Tasmanians do winter properly, because we are built for it. It’s when our anti-ordinariness and our unique creative spirit comes to the fore and we’re packed full
of stimulating experiences and heart-warming hospi- tality. Our winter program will position the state as a ‘must do’ winter experience and will be focused on encour- aging Australians to get off their sofas and visit Tas- mania this winter. It will showcase the breadth and depth of Tasmanian experiences especially our ‘unique creative spirit’ and embrace our anti-ordinary take on winter. How you can get involved We invite you to join us in sharing our winter offering with the rest of Australia in your own distinct way. Participation in the winter program will help your business create a compelling experience for your guests or visitors that’s specific to the cooler months. It’ll also help to ensure visitors and potential visitors receive consistent messages about winter in Tasma- nia, making it more desirable as a destination. You may have an offering which could appeal to the senses in winter, or you might invent something a bit different, especially for the winter season. If you’re interested in joining us in showing visitors how to revel in winter in Tasmania, we invite you to submit an expression of interest. Read more at www. tourismtasmania.com.au
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