Steve Old Tasmanian Hospitality Association CEO
The start of the year has flown by and it is great to see the continued resurgence of many venues, despite the remaining restrictions on operations. 2021 will con- tinue to have its challenges and the THA is equipped to support you through these issues and advocate for the best interests of the industry. We have recently launched the ‘Play it COVID-Safe’ campaign across television, social media and in-ven- ue collateral. This campaign has been supported by the State Government to encourage all Tasmanians to respect hospitality staff and make small but mean- ingful behaviours the ‘new’ normal. Checking in at venues, using hand sanitiser and social distancing are crucial in the fight against COVID-19 and ensuring Tasmanians remain vigilant and stay safe. The threat of infection is still very apparent and in- termittent outbreaks across the country impact our industry significantly, particularly in the accommo- dation sector. Booking cancellations and isolation procedures due to outbreaks are devastating, but the return of COVID-19 here in Tasmania would be de- structive for so many and we must do everything we can to avoid that occurring. We encourage you to share the campaign across your own social media to help everyone ‘Play it COVID-safe’ and keep up the good times. As we continue to emerge from the impacts of the pandemic and the peak season, now is an important
time to check in with our own mental health and check in with those around us. Many people have endured extreme hardship and uncertainty over the past 12 months and have been challenged in unprec- edented ways. The THA have collated the most rele- vant support resources for the hospitality sector and anyone can access this, at any time, through the THA website. We can all get caught up in the fast-paced cy- cle of hospitality, but it is more crucial than ever to prioritise our mental health. The THA has formed a great partnership with Lifeline Tasmania to provide the most impactful and supportive resources to in- dustry and we look forward to releasing more support mechanisms in the coming months. Now is also a great time to refresh and rejuvenate your business through your online presence. Search engines and social media are more often than not the way that customers find you. Now is a great time to check in with your online marketing and social me- dia, and ensure contact details are up to date so cus- tomers can find you and experience the great hospi- tality you have to offer. Lastly, I would like to welcome our newest corporate partners, St Luke’s Health and Royal Greenhill Insti- tute of Technology. Our corporate partners are able to offer great, industry-specific value and benefits and can reduce costs on some of the largest expenses for hospitality operators. We hope you have had a great summer trade period and we look forward to continuing to support you throughout 2021.
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