IN MEMORY OF FORREST LUCAS
Forrest Lucas’s story began in the heartland of Indiana, where grit, humility, and hard work were not just values—they were survival. Raised on a small farm, Forrest understood from an early age the weight of responsibility and the quiet pride that comes from caring for land and livestock. That foundation shaped a life of extraordinary achievement, marked not by ego, but by purpose. His journey led him to Missouri, where he and his wife and lifelong partner, Charlotte, built Lucas Cattle Company into one of the most respected seedstock operations in the country. With over 16,000 acres in Cross Timbers, Forrest didn’t just raise cattle—he raised the bar. Under his leadership, LCC became home to the largest registered Simmental herd in the United States, known for combining elite genetics with real-world performance. Forrest believed that cattle should work for the producer, not the other way around. His breeding philosophy was grounded in practicality, profitability, and long-term sustainability. But Forrest’s vision extended far beyond the pasture. In 2011, he and Charlotte founded Protect The Harvest, a nonprofit born out of a fierce battle to defend Missouri’s agricultural community from radical threats to animal agriculture. Forrest saw clearly what others missed: that rural America was under siege, and someone had to stand up. His rallying cry— “Someone’s got to fight this because it’s the right thing to do!”—became the backbone of a national movement. Protect The Harvest, which concluded its operations in October 2024, continues to uphold its legacy of a powerful voice for farmers, ranchers, and landowners, advocating for property rights, food security, and the preservation of rural values. Together, Forrest and Charlotte championed causes that fed both body and spirit. Their support of Drive to Feed Kids and Hogs for Hunger helped deliver over 11 million meals to food-insecure Missourians, with a focus on protein-rich options that reflect Forrest’s belief that no American should go hungry. In April 2024, their contributions were formally recognized with induction into the Missouri Agriculture Hall of Fame—a testament to their tireless advocacy, philanthropic leadership, and unwavering commitment to agriculture. Forrest was a builder. He built businesses, communities, and movements. He built herds that changed the industry and relationships that changed lives. He built a legacy that will endure in every calf born at Lucas Cattle Company, in every rancher who stands taller because Forrest stood beside them, and in every voice that continues to speak up for agriculture. He was a man of conviction, generosity, and grit. He believed in the power of hard work, the dignity of rural life, and the promise of American agriculture. And he believed in Charlotte— not just as his wife, but as his partner in every endeavor, every battle, and every triumph.
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We honor Forrest Lucas not only for what he built, but for what he believed: That agriculture is the heart of America—and cattlemen are its soul.
— The Lucas Cattle Company Family VISIONARY CATTLEMAN - DEFENDER OF AGRICULTURE - BUILDER OF LEGACY
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