FUSE Playbook 2022

YOUMAKEBYRNE

Digital Transformation Playbook by Byrne

Who is Byrne? Our Mission

We want the Byrne name to stand for bringing people together, building communities, and bettering lives by pioneering power solutions that keep the world connected.

Our Vision

To connect the world – because when we’re better connected with each other, the whole world benefits.

Our Promise

We have a history of making the impossible... possible. If you can imagine it, Byrne can build it.

Family Local Global Quality Tradition Work Hard Agility Customers First Celebrate Traditions Pioneering Spirit Honoring Trusting Employees Respect Diversity Professional

Our Values

Celebrating People

Growing Community

Evolving Change

Our Digital Transformation

youmakebyrne is our customer-facing digital transformation: Part of our formal continuous improvement initiative to transform customers to a digital platform while simplifying and expanding our offerings. The ultimate goal of this initiative is to maintain and build our brand position as the go-to electrical specialists for clients who want customized solutions that satisfy their specific needs.

Just like always.

This is about growing what’s possible.

For our people, our company, and our communities.

The world is a different place than it used to be. As technologies change, and the needs of our customers change, so do we. We’re in the business of powerfully connecting people. Our entrepreneurial spirit and innovative thinking means creating solutions that are as smart as they can be. Scalable. Sustainable. With our customers at the center of every decision – right where they belong. We never run from change. We embrace it. And as we pioneer new processes to meet the evolving needs of how people work and live today, we have our eye on tomorrow too. How can we make things easier? Are our customers happier? How can we make Byrne better? It’s just the way we’re wired. If we don’t change, we don’t grow. So, come with us. Let’s grow these powerful connections together.

So... How do we do this & WIN?

Where We Won't Play

Low value with no clear ROI or strategic enablement

Personal efficiency is the lone outcome

Requires future additive manual process or maintenance

Limit custom modifications, unless measurably differentiating

Increases tech debt without a path to profitability

Isn’t strongly connected to company strategy

Undertake projects or initiatives that can not be clearly prioritized

Where the behaviors and the direction contradict our evolving culture

Opportunity

Value + Strategic Enablement

1:many vs. 1:1

Automation is key

Maximize out of the box

Technology Business Management results

Alignment now, near, future

Product prioritization focus + scope

Cultural Alignment

How Do We Win?

Brand

Lead with brand

Change Management Amplify our culture through change management Technology Ecosystem

Modernize our tech ecosystem

Innovation

Digital Transformation Internal process innovation Accelerate our digital transformation

Dial-Up Our Capabilities

Our Ability

Innovation Mindset Promote curiosity for evolving + emerging technology and business models Tech Eco System Prevent swirl by aligning cross-functionally to embrace change and deliver results

Simplified and powered by ‘new-to-us’ technologies

The Team

Create a diverse, culturally aligned, and engaged team

Brand

Express the brand at every touch point and medium

Things we need to manage along the way to make this A SUCCESS

Stability Robust processes for development and operations of flexible tech solutions Complexity Simplified structures to deliver required capabilities across a unified ecosystem Performance Deliver high-quality products at a velocity commensurate with the cost Transparency Create open lines of communication to share our strategy + stories Staff Development Recruit, train, empower and reward our talent Fiscal Responsibility Balance costs with business value Brand Retain and train our organizational evolution Culture Evolve cross-functional and connected culture

Growing our people, enriching customer service, reducing manual processes, increasing production efficiency, and improving data-driven insights. It’s all happening. And it’s all good. But even with these incredible changes on the way, we want to assure you that we’re still your same Byrne team. Still just as curious. Still just as innovative. Still ready to listen and be ready to customize any and every project need. And that will never change. We have lit the fuse on Byrne’s digital transformation and hope you’re as excited as we are. youmakebyrne. The power to do it right.

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