Fall – Winter Trend Report
2024
Meet our team
Cost-of-Living Marketing
Techancement 2.0
The Future of Play
The Outdoor Economy
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The Future of Play Play is defined as the act of doing something enjoyable. This can be in the form of entertainment or recreation which allows for products to be used to inspire childlike wonder, create playful moments, ignite competition, or simply spark joy. Consumers are looking for items that: help with fostering deeper emotional connections to help eliminate stress and anxiety, create an opportunity to actually play, serve as inspiration to achieve new goals or win awards, and facilitate imagination.
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Market Motivators
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Trend Technicalities
45%
Antidote
60 or older
31%
21%
Globally, 49% of consumers are more likely to purchase from brands that offer a sense of joy, and 45% said that they would engage with those that pleasantly surprise them.
For adolescents and adults play is an antidote to stress and a foundation for wellness.When we have playful experiences, we are improving our brains and our lives. Source: National Institute For Play
Invest in and design stability features in your products. By 2030, one in six people globally will be 60 or older.
Organizations with formal employee recognition programs have 31% less voluntary turnover than organizations that
Use the educational potential of gaming to captivate children. Considering that Gen Alphas spend21% of their leisure time gaming globally.
don't have any program at all.
Source: VML
Source: Quantum Workplace
Source: World Health Organization
Source: ABI Games
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The Future of Play
Coastline Eco Friendly Gift Set $27.51 - $32.19
Tabletop Domino Game $20.00 - $23.00
2 Pack Croc Charms $2.83 - $3.22
Bushnell Golf Wingman Mini GPS Speaker $119.99+
Rise & Level Up Awards $80.00 - $120.00
The Future of Play 1. Sublimated Yoga Mat, $41.97 - $59.90
2.
200 Piece 11” x 16” Puzzle, $7.66 -$11.20
3. French Terry Crew, $48.55+
4. Kickstart Creativity Cards, $13.85 - $14.75
5. The Reversible Synthetic Jacket, $165+ 6. Sublimated Reversible Bucket Hat, $ 6.64 - $12.35
7. Color Me Kit, $9.60+ 8. Snow Sled, $11.15 - $20.30
9. Selfie Frame, $45.43 - $47.82
Medio Perfect Bound Journal
Executive Survival Kit $8.75 - $9.25
$3.60 - $4.25
b.active Disc Golf Cooler Set
Therma-Grip Oven Mitt
$27.50 - $32.35
$3.97 - $5.33
Monet Sublimated Bag
Puzzle Fidget Ball
$3.55 - $5.40
$3.70 - $4.30
Color Therapy® Adult Coloring Pack
IprintIt Portable Wireless Phone Printer
$6.05 - $6.80
$39.98 - $50.38
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Cost-of-Living Marketing As cost-of-living continues to increase buyers are rethinking their marketing strategies to align with priorities centered around value and emotional wellbeing. One part of this is looking to products that bring value in more than one such as items they can purchase with a give back or help the environment that will help reduce cost in the long term. Another more obvious area is to offer more cost-efficient budget options.
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Market Motivators
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Trend Technicalities
$800- 10K/month
88%
$4.454 B
86%
$10.3 T
Digital advertising is the number one tactic to drive foot traffic. Marketing budgets can range from $800 to more than $10,000 a month depending on goals, location, and competition.
The percentage of sales in 2023 from the jewelry market that were projected to come from non- luxury items.
In 2022, the global health and wellness niche market was valued at $3,481.8 billion. By 2028, this figure is expected to hit$4,454 billion.
A notable 86% of businesses express their intent to repurpose content in various ways within the next 12 months.
Research shows markets for carbon- neutral goods and services may be worth $10.3 trillion to the global economy by 2050.1
Source: WSI World
Source: teeinblue
Source: Grow Marentum
Source: Hostinger
Source: IBM
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Cost-of-Living Marketing
3-Piece Desk Organization Set $11.00 - $11.96
Ocean Bottle Brew Flask $51.20 – $55.20
Nuckle Buckle® Collapsible Phone Grip & Stand $4.76 - $5.45
Roots73 Westville Eco Jacket $97.68 - $134.50
Luci Candle Solar Inflatable Lantern $22.95 - $24.50
Cost-of-Living Marketing
1.
Acrylic Lapel Pins, $5.82 – $11.35
2. Dojin Double Decker Bento Box, $13.50 - $20.76 3. EzSeal Card with Magnet. $0.65 - $2.06
4. Single Wool Dryer Ball, $2.85 - $1.00
5. 5D 12’ Ruler, $6.40 -$6.75 6. MiiR® Olympus Tech Organizer, $16.98 – $25.56
7. The Cozy Camper, $6.49 - $7.49 8. iCool® Woodland Mini Rechargable Tactical Flashlight, $9.99 – $11.49
9. Threadfast Epic T-Shirt, $6.99+
Door Hanger
4ocean® Bracelet with Hemp Bag
$0.48 - $0.81
$19.75 – 34.55
20 oz. Harvest Himalayan Tumbler
Eco Sport Auto Open Umbrella
$5.39 - $9.43
$13.75 - $15.50
RePen Recycled Water Bottle Pen
Ceramic Planter Set
$.39 - $.55
$7.72 - $8.44
Laser-Cut Lucite Paperweights/Awards
Hemp Shopper Tote
$5.92 - $7.20
$18.09 - $37.21
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The Outdoor Economy This is where fitness and health collide with sustainability. There is still strong focus within this trend on wellness and how globally people are turning to activities in nature to find their happy place. The collide comes into play due to the changes in climate change and depleting material resources. Because of this the trend focuses on products
that are made of recycled or upcycled materials, are versatile to weather changes and embrace nocturnal outdoor activities.
Market Motivators
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Trend Technicalities
4.4%
$549.41 B
2.3%
$62.3 B
46%
The outdoor recreation participant base grew 2.3 percent in 2022 to a record 168.1 million or 55 percent of the U.S. population ages six and older.
Outdoor Equipment sales are projected to increase 4.4% from 2023 to 2027.
The global athleisure market is
Product offerings must evolve to electric in order to be future-proof. For example, the global e-bike market is projected to reach US$62.3bn in 2030.
46% of consumers would feel more favorable about the advertiser who gave them a promo
anticipated to reach $549.41 billion by 2028
product if it was Environmentally Friendly
Source: Outdoor Industry Association
Source: WGSN
Source: Statista
Source: Globe News Wire
Source: ASI Ad Impressions Study
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The Outdoor Economy
Maverick Bomber Jacket $103.00 - $112.00
Texting Gloves
EPEX® Cosmic Campground Lantern Bottle $14.99 - $21.95
Thermacell ® Lookout Mosquito Repellent Camp Lantern $47.00 - $49.00
Cruze Classic Beach Chair $83.25 - $97.50
$5.14 - $6.00
Stella Plastic Bottle
Artisan Shirt Jacket $110.00+
$4.71 - $11.73
Adidas Lightweight Performance Pullover
OCflx Recycled Adjustable Mesh Back
$80.80+
$18.00 - $21.00
Bicycle Seat Cover
Nomad Must Haves Renew Duffle
$4.10 - $5.75
$36.00 - $44.00
Mini Garden Tool Set
Recycled Cable Set
$8.99 - $15.72
$4.71 - $5.17
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The Outdoor Economy
1.
10” Tent & Wall Kit, $1,934 -$2,080
2. Pathfinder Flashlight & Plasma Lighter, $13.49 - $15.18 3. Sand-Free Towel, $15.25 – $19.98
4. Marine Layer Corbet Full Zip Hoodie, $128+
5. Washable Kraft Tote, $10.75 – $10.95 6. City Bonfires Portable Bonfire, $23.01 - $24.66
7. Tree Free Hardcover Notebook, $9.95 - $10.70 8. Igloo ECOCOOL® Latitude Roller Cooler, $94.98 – $112.99
9. Solar Waterproof Bluetooth® Speaker, $44.99 - $51.49
Techancement 2.0 Spotlighted here are all the gadgets and garments that make life easier. Versatility is the best word to describe any item for this trend. Items that are multi-purpose, made from newly developed materials and of course those showing the latest in innovation and development.
Market Motivators
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Trend Technicalities
18.22 B
67.333%
$120.4 B
78%
88%
Mobile device ownership is expected to reach 18.22 billion by 2025. As a result, items to complement various mobile devices have become trending products.
Most Americans ages 18 – 64 own a laptop. Offer them a cool, simple way to keep their laptops safe when they’re out and about.
Experts forecast the global mobile phone accessories market may grow from $85 billionin 2022 to$120.4 billion by 2028.
78% of sellers who use social media outsell competitors who don’t.
An impressive 88% of marketers affirm that interactive content is a powerful tool for distinguishing their brand from competitors.
Source: Hostinger
Source: WSI World
Source: Statista
Source: LinkedIn
Source Imarc
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Techancement 2.0
Snaps Golf Hat Strap Clip $6.95 - $.95
Venture Tablet/Laptop Charging Power Bank $89.95 – $94.95
Cooling Blanket
Adapt Reversible Vest $91.50 - $99.50
Chipolo One
$44.39 - $54.00
$25.00 - $31.50
Techancement 2.0
1. BBQ Grill Scraper w/ Bottle Opener, $10.00 – 10.88
2. Vibe Tumbler w/ Bluetooth Speaker, $43.20 – 44.80 3. Bluetooth Speaker Hat w/ LED Light, $21.02 – 24.93
4. Clip Fan Power Bank w/ Light & Remote, $23.75 - $27.45
5. Quikflip Kimura Sweatshirt, $39.96+ 6. NFC Scribe, $3.36 - $4.47
7. Mini Travel Iron, $19.99 - $23.00 8. Terra Pack 2-in-1 Backpack & Lunch Cooler, $24.99 - $26.99
9. Casely Grippy for MagSafe, $14.98 – $19.18
Air Tracker Luggage Tag
Ripstop Recycled Briefcase Backpack
$19.05 - $21.57
$42.99 - $62.94
E-Wipe Electronic Cleaning Kit
Scosche Powerup
$4.00 - $4.40
$99.99 - $103.99
Torch Coolie
Vented Hybrid UV Golf/Beach Umbrella
$9.99 - $11.19
$26.39 - $29.98
Arlington Wireless Charging Portfolio $46.98 - $51.98
Larq Purevis Bottle
$103.49 - $111.49
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Summary Current trends focus on enhancing well-being through play, outdoor activities, being cost- effective and tech influenced solutions. Products should inspire joy, foster emotional connections, and adapt to sustainable practices, while offering versatility and innovation.
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Contact us today to explore the opportunities.
THERESA GONZALES, MAS www.sdgpromo.com
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