Fall-Winter 2024 Trend Report Stay Visible

Trend Technicalities

4.4%

$549.41 B

2.3%

$62.3 B

46%

The outdoor recreation participant base grew 2.3 percent in 2022 to a record 168.1 million or 55 percent of the U.S. population ages six and older.

Outdoor Equipment sales are projected to increase 4.4% from 2023 to 2027.

The global athleisure market is

Product offerings must evolve to electric in order to be future-proof. For example, the global e-bike market is projected to reach US$62.3bn in 2030.

46% of consumers would feel more favorable about the advertiser who gave them a promo

anticipated to reach $549.41 billion by 2028

product if it was Environmentally Friendly

Source: Outdoor Industry Association

Source: WGSN

Source: Statista

Source: Globe News Wire

Source: ASI Ad Impressions Study

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