The Future of Play Play is defined as the act of doing something enjoyable. This can be in the form of entertainment or recreation which allows for products to be used to inspire childlike wonder, create playful moments, ignite competition, or simply spark joy. Consumers are looking for items that: help with fostering deeper emotional connections to help eliminate stress and anxiety, create an opportunity to actually play, serve as inspiration to achieve new goals or win awards, and facilitate imagination.
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