GGRP Get Creative & Get Results. Sound design company GGRP designed a cardboard mailer sleeve which unfolded and played music when the vinyl was turned.
The results of this campaign were incredibly encouraging. They received a 90% direct response rate, over 500 blog posts were written as a result of the campaign and online visitors jumped from just 50 to 70,000 visits per week 13 . The GGRP case study shows the power of a creative idea which has been well executed.
13 GreyVancouver, GGRP Cardboard Record Player Case Study. 2010. Web. 30 Mar. 2015.
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