5. Direct mail boosts revenue
USING MAIL IN CAMPAIGNS DELIVERS HIGH SALES AND ACQUISITION PERFORMANCE
The ultimate goal of most marketing campaigns is to simply increase revenue. The study also analysed the difference in sales and acquisition figures when mail was and was not included in marketing campaigns. The research found that mail increased sales by 27% and client acquisition by 40%, a huge impact by any standards.
For brands with tight marketing budgets and sales as the main focus, this research suggests that direct mail should be included within your marketing spend as long as the marketing campaign is well thought out and creative.
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