The Beginner's Guide to Selling Celebrity Cruises v2.BAK

Learn all you need to know about making your clients’ holiday one they’ll never forget.

THE BEGINNER’S GUIDE TO SELLING CELEBRITY CRUISES

CONTENTS WHY CRUISE? 3 10 reasons to choose cruise WHY CELEBRITY CRUISES? 4 Why Celebrity Cruises? 5 What makes us different? 6 Who are our customers? LET’S BREAK IT DOWN 7 Timeline from booking to boarding 8 Edge ® Series 9 Solstice ® Series 10 Millennium ® Series 11 Galapagos fleet 12 Our accommodation 14 Dining 16 Our fare options 17 All Included explained YOU’RE ON YOUR WAY 18 Introducing Celebrity Central 19 How to book 20 Celebrity Rewards 21 We’re here to support you 22 FAQs

WELCOME TO CELEBRITY CRUISES! Learn all you need to know about making your customers’ holiday one they’ll never forget. We’ve created The Beginner’s Guide To Selling Celebrity Cruises especially for you. Whether you’re new to the industry, new to cruise or new to Celebrity, this guide is designed to give you the knowledge and confidence to start selling Celebrity Cruises. Before you start, we recommend you register with Celebrity Central, our dedicated travel agent website which works hand in hand with this guide.

Good luck and happy selling! Claire Stirrup Senior Sales Director (EMEA)

10 REASONS WHY YOUR CUSTOMERS SHOULD CHOOSE CRUISE

Cruise Lines International Association (CLIA) is the world’s largest cruise industry association, providing support and resources for their members. Here are their top 10 reasons to book a cruise for your customers.

UNFORGETTABLE MEMORIES 1 CLIA research shows that those who go on a cruise for the first time are likely to book again within 12 months, meaning cruising is great for building customer loyalty.

LEADING INNOVATION 2 The cruise industry is

NO NEED TO FLY 4 Your customers can choose a cruise departing from Southampton, board the ship with as much luggage as they wish and start their holiday straight away, with no need to fly!

SPAS & WELLNESS 5 Cruise ship spas have taken personal pampering to new heights. Your customers’ wellness experience begins the moment they step on board.

NO-HASSLE ADVENTURE

The most stress-free and relaxed way to experience multiple destinations over one holiday. Your customers can unpack once and wake up somewhere new every day.

constantly advancing. Guests experience the very latest and greatest without any extra cost.

EXTRAORDINARY EXPERIENCES 6 On a cruise holiday, your customers will enjoy experiences ashore that they wouldn’t ordinarily get the chance to do, and with more time in destination with Celebrity Cruises, they can create unique memories that last a lifetime.

ENTERTAINMENT INCLUDED 7 There is limitless talent included with cruise ship entertainment, with outstanding shows and theatre productions, live music and dancing. There’s never a dull moment, and the productions are unrivalled by any land- based holiday.

THE CREW 9 Cruise ship crew go above and beyond to make your customers’ holiday extra special. Celebrity Cruises offers impeccable service from Stateroom Attendants to Sommeliers who make every sailing extraordinary.

INCREDIBLE CHOICE 10 A cruise is arguably the best type of holiday to suit all types of traveller – plus it offers exceptional value and experiences on board and on shore. From laid-back relaxers to culture chasers, there’s a cruise for everyone.

EXQUISITE DINING Cruise line guests can enjoy a sumptuous breakfast, lunch and dinner all included in their cruise fare. Celebrity Cruises offers a world-class dining experience at sea, with menus crafted by Michelin-starred chefs.

FOR MORE CLIA RESOURCES VISIT CRUISING.ORG

WHY CELEBRITY CRUISES? We centre your customers’ experience around authenticity and indulgence, less formal and more casual. The interiors of our ships have moved away from traditional cruising. They are modern, chic and stylish. A luxury designed to make your customers feel comfortable and evoke a feel-good state of mind from the moment they step aboard.

REASONS TO CHOOSE CELEBRITY CRUISES

SEE MORE. DO MORE. • Our 16 ships visit an incredible

range of destinations across all 7 continents , spanning 300 destinations.

• Your customers could visit up to 8 European countries in one holiday. • We give your customers more time to explore with over 230 overnight stays . • Guests can experience two overnight stays in cities like Copenhagen and Stockholm in one holiday, giving them more time to connect with local life and culture. • We offer immersive shore excursions from glacier hiking in Iceland to snorkelling in the Galapagos Islands. Star Rated by Forbes Travel Guide. Our ships join an elite and exclusive group of land-based properties receiving this coveted recognition. For more information about Forbes Travel Guide, visit www.forbestravelguide.com . • All our crew are trained to an exceptional standard , from our personal concierges to expert sommeliers at every restaurant. • We have a ratio of one crew member for every two guests. • Our world-class staff are friendly, approachable and always know your name. AT YOUR SERVICE • We’re the first cruise line to be

Watch our latest TV ad and share the highlights with your customers so they can get a taster for the celebrity cruises experience themselves.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

WHAT MAKES US DIFFERENT? We set ourselves apart from our competitors. We pay attention to every exquisite detail, from the interiors of luxurious suites and chic lounges to the wellbeing classes and experiences that are exclusive to Celebrity Cruises.

WORLD-CLASS DESIGN We are pioneers of brilliant spaces at sea. • Kelly Hoppen CBE and our team of world-class designers and architects have departed from the traditional and created a fresh perspective on luxury cruising. • Our outward facing design brings your customers closer to the ocean than ever before, erasing boundaries between inside and outside spaces. • Unique and innovative spaces such as the Magic Carpet ® , the first cantilevered floating platform at sea, and the first-at-sea ice-topped bar at The Martini Bar and Crush , with high-energy mixologists who are sure to put on a show. A WELLNESS JOURNEY From the moment your customers step on board, they can rest, rejuvenate and reconnect with body and mind through yoga classes, meditation and a range of options for clean eating. • Fully equipped gym on board. • First-at-sea Peloton cycling and F45 fitness classes * . • AquaClass ® is ideal for customers who would enjoy unlimited access to our spas , a dedicated Spa Concierge and an exclusive clean cuisine restaurant. • Over 120 revitalising treatments at The Spa. *On selected ships. F45 costs $25 per class.

OUR VALUES We aim to open up the world and make incredible experiences accessible for everyone. • With staff from over 200 countries around the world, we bring cultures together and celebrate our differences. • Stunning accessible rooms with lowered sinks, roll-in showers and wider doors and corridors. • We offer pool lifts as well as autism friendly experiences and accessible shore excursions. • We care about making positive changes and sustaining the environment. Visit our website to find out more. • Voted Best Large Ship Cruise Line for LGBTQ+ Passengers at the Cruizie Awards four years running. CULINARY EXCELLENCE • With our huge range of complimentary and speciality dining, your customers have the luxury of choice by dining at a different restaurant at every meal. So whatever they are in the mood for – casual or fine dining, inside or al fresco – we have it covered, and offer incredible value compared to an all-inclusive land-based holiday. • For eleven consecutive years, we have set the standard for onboard wine programmes, holding more awards from the leading authority Wine Spectator than any other cruise line . • Destination inspired menus are designed by Michelin-starred chef, Cornelius Gallagher and prepared by over 200 chefs from around the world.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

WHO ARE OUR CUSTOMERS? We welcome everyone on board but we do have a certain type of traveller in mind – one that appreciates the finer things in life. Our cruise holidays are designed to give your customers an unforgettable experience and unrivalled service whatever their passion is.

A CRUISE FOR EVERY OCCASION

Our mini-cruises are 4 nights long and provide the perfect quick getaways for your customers to recharge or dip their toes into a new culture. • The convenient option to sail from Southampton. • Great for those who haven’t cruised before – giving them a taste of the experience. • The perfect opportunity to experience indulgences like The Retreat ® or AquaClass ® before they book for longer cruises. SHORT BREAKS

WEDDINGS AND HONEYMOONS

CULTURAL INDULGERS AGED 45+

We love love. So, we make it as easy as we can for your customers to celebrate love too. • We offer engagement and wedding packages so your customers can celebrate their special occasion with ease * . • Marriages, including same-sex ones, can be performed by our Captains and are legally recognised. • The exclusive spaces in The Retreat are perfect for couples celebrating and seeking the ultimate relaxed luxury experience.

• Travelling without kids • Want to try something new and take their time

• Travelling without kids • Looking for short getaways to treat themselves QUICK-BREAK EMPTY NESTERS AGED 45+

• Travelling without kids • Guests who want to have fun and let loose GLOBETROTTING PARENTS AGED <45

We make special occasions extra memorable. • The perfect setting to celebrate birthdays or other special occasions. Your customers can travel as a large group to enjoy the celebrations too. • Tailored events packages such as our Celebration packages include venue, photography and an event manager to make memories that will last forever. CELEBRATIONS & SPECIAL OCCASIONS

• At Camp at Sea, kids from 3-13 can participate in entertaining activities from sports to treasure hunts with experienced youth staff. • Family shore excursions in over 300 destinations. • Families can travel in comfort with our range of accommodation types and the option of connecting staterooms. Find out more on pages 12 & 13. MULTI-GENERATIONAL HOLIDAYS

• Travelling with teens • Families who want to bond in an elevated environment FABULOUS FAMILIES

* Must be pre-booked before sailing.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

BOOKING TO BOARDING The exceptional standard of our cruises and our amazing range of destinations means that Celebrity Cruises are easy to sell. Here’s a timeline that will take you through the simple steps of building your customers’ dream holiday from booking to boarding, including pre-cruise planning and setting sail – your first booking is made easy.

5 6

2 3 4

CHOOSING A CELEBRITY CRUISE Cruises are available to book up to 3 years in advance. Take the time to find out all about your customers’ needs and wants for their holiday. Learn about where they would like to travel to – is it a specific region? Many of your customers will be open to suggestions – so be prepared! It’s helpful to narrow down what type of customer they are so you can recommend the right ship and itinerary. Find out if they are celebrating a special occasion so we can make their holiday extra special. Don’t forget our All Included rate is the best value for money when they book before boarding. If they are seeking a more luxurious experience, think about offering AquaClass ® or The Retreat ® depending on their preferences.

MAKING A BOOKING Bookings can be made via Celebrity Central using AirWaves, our booking platform. 1. PROMOTIONS

PREPARING YOUR CUSTOMER FOR THEIR CELEBRITY CRUISE Before sailing, guests need to create a Celebrity account online to keep up to date with their sailing and make reservations. We recommend they download the app too. 1. ADD PAYMENT DETAILS Guests can add their credit card details to the app before checking in. This card will be charged for any onboard expenses once they’ve left the ship. They can see their expenses on the app or on their TV screen in-room. 2. PRE-CRUISE PLANNING Your customers can make dining, spa and shore excursion reservations via their Celebrity account before they sail. 3. CHECK-IN Guests can check in via the app or online 45-days before sailing and choose an embarkation (boarding) time. 4. SAFETY DEMONSTRATION Our mandatory safety demonstrations are called a muster and explain all the safety regulations and procedures of the ship. Your customers can watch the muster on the app or on their in-room TV.

BOARDING Your customers can relax when boarding, knowing everything has been taken care of. It shouldn’t take more than an hour from arriving at the port to boarding the ship. 1. ARRIVE AT PORT A porter will greet your customers at the port and take their luggage, placing it in their room whilst they embark. Your customers can hold onto their hand luggage, including valuables and essentials like medication and travel documents. 2. SECURITY Port security is much like airport security, where guests and their personal items will be required to go through a scanner. There are no restrictions on liquids. 3. SHOW DOCUMENTS Your customers will be required to show their passport and any relevant visas. 4. BOARD SHIP It’s time for your customers to explore the ship and discover all the relaxing spaces on board. The Guest Relations team on board are available to assist with any queries.

5. CAPTAIN’S CLUB Tell your customers about our loyalty programme, if they’re already a member, enter their membership number at time of booking to unlock any additional benefits. 6. GUEST PAYMENTS Your customers can secure their booking with a deposit from only £150/€165. Please note for low cost air, full payment for flights may be required at time of booking. 4. BOOKING FLIGHTS AND TRANSFERS You can book your customers’ entire holiday using AirWaves, this includes pre- and post-cruise hotel stays, flights, baggage, and transfers.

Check out our Campaigns page to see our current offers. AirWaves will show you the prices with any discounts included. 2. ACCOMMODATION This is an opportunity to upsell to a Balcony room, AquaClass or The Retreat. Your customers can choose the location of their room – show them deck plans to help them decide. Use AirWaves to compare rooms by price and category. 3. DINING Discuss dining options with your customer. Check out our Dining page for more information. Things to consider when selecting dining options: µ Do they want to dine at the same table with the same people every evening? µ What time do they want to eat at each night? Or would they prefer it to be flexible? µ Do they want to book a speciality restaurant in advance?

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

EDGE ® SERIES Celebrity Edge Series ships let your customers see the world from a new perspective. They are the newest in our fleet, known for unique firsts like the Magic Carpet ® and Eden.

SERIES HIGHLIGHTS

MAGIC CARPET ® An industry first, 13-stories above sea level and the size of a tennis court, the Magic Carpet can be positioned to extend decks 16, 14, 5 or 2 for your customers to enjoy drinks, lunch, dinner and live music while they take in the view.

ROOFTOP GARDEN Inspired by childhood playgrounds and full of unexpected experiences. Your customers can relax with a book, enjoy a movie, take in the ocean views with a cocktail, or enjoy musical performances among the unique treetop structures.

EDEN Three-storey windows and two areas of al fresco seating means your customers are truly connected to nature. With over 11,800 square feet of space, Eden is a fluid space that transforms from morning to evening, offering different experiences throughout the day.

SEA THERMAL SUITE * With eight distinct spaces, your customers can explore undiscovered depths of relaxation before treatments at The Spa. They can unwind and rejuvenate between each stunning destination with experiences like the Rainfall Water Therapy Room.

DINING HIGHLIGHTS • 29 restaurants, bars and lounges on board each ship. • Four complimentary main dining restaurants. • Four complimentary cafés. • Seven speciality dining restaurants (not included in the price of the cruise). ACCOMMODATION HIGHLIGHTS • Infinite Balcony rooms bringing guests closer to the sea. • Single staterooms for travellers who love to explore alone. • Accessible staterooms with wider doors, roll-in showers and grab bars.

SERIES SHIPS

NEW

WHAT’S A GODMOTHER?

CELEBRITY ASCENT SM GODMOTHER – SISTERS SANDY YAWN AND MICHELLE DUNHAM Inaugural Date: 2023

CELEBRITY BEYOND SM GODMOTHER – SIMONE BILES

CELEBRITY APEX ® GODMOTHER – RESHMA SAUJANI

CELEBRITY EDGE ® GODMOTHER – MALALA YOUSAFZAI

Part of a long-standing naval tradition, a ship’s godmother is someone who is invited to sponsor and give their good name to a new ship.

Tonnage: 140,600 Beam: 128 feet Decks: 17

Entered Service: 2022 Occupancy: 3,260 Length: 1,073 feet

Tonnage: 140,600 Beam: 128 feet Decks: 17

Entered Service: 2021 Occupancy: 2,910 Length: 1,004 feet

Tonnage: 129,500 Beam: 128 feet Decks: 16

Entered Service: 2018 Occupancy: 2,918 Length: 1,004 feet

Tonnage: 129,500 Beam: 128 feet Decks: 16

Occupancy: 3,260 Length: 1,073 feet

*AquaClass guests enjoy unlimited access to SEA Thermal Suite but is chargeable to other guests

VISIT THE CELEBRITY CENTRAL TOOLKIT FOR EDGE SERIES FACT SHEETS

SOLSTICE ® SERIES Celebrity Solstice Series ships are renowned for onboard firsts like the half-acre of real grass on the top deck where your customers can enjoy a relaxed country club atmosphere.

SERIES HIGHLIGHTS

HIGHLIGHTS • 22 restaurants, bars and

MURANO Speciality restaurant Murano ** offers a modern take on classic French cuisine, with many dishes prepared tableside as your customers watch. Why not recommend they experience the tableside lobster presentation? **Additional cost applies

FOR WINE AFICIONADOS

MARTINI BAR AND CRUSH Another first at-sea experience. The Martini Bar and Crush is host to an ice-topped bar where your customers can savour our range of classic and creative cocktails mixed by high-energy bartenders in a super cool atmosphere.

THE LAWN CLUB The only cruise line to offer a real grass lawn on board. The perfect place for your customers to play outdoor games, listen to live music or have a picnic surrounded with idyllic seascapes. Relax in the Lawn Club alcoves * or dine on fresh seafood ** . *Must be pre-booked, additional charges apply. **Additional cost applies

lounges on board each ship. • One of our speciality restaurants, Tuscan Grille has a menu of rustic Italian dishes with a twist. • Single rooms perfect for solo travellers on Celebrity Silhouette ® . • Seven room categories from

Have customers who love wine? Our main dining room features a two-storey glass wine tower, designed by Adam Tihany, holding 1,800 bottles so that every preference and perfect pairing is accounted for.

Interior to The Retreat ® – spectacular choice to suit every budget.

SERIES SHIPS

REVOLUTIONISED ^

CELEBRITY REFLECTION ® GODMOTHERS – JOVANKA GORONJIC MEGAN MATHIE, HELEN O’CONNELL, ROSEY RODRIGUEZ Entered Service: 2012

CELEBRITY SOLSTICE ® GODMOTHER – SHARON L. SMITH Inaugural Date: 2008

CELEBRITY EQUINOX ® GODMOTHER – NINA BAROUGH, CBE

CELEBRITY ECLIPSE ® GODMOTHER – EMMA PONTIN

CELEBRITY SILHOUETTE ® GODMOTHER – MICHELLE MORGAN

Tonnage: 122,000 Beam: 121 feet Decks: 16

Entered Service: 2009 Occupancy: 2,852 Length: 1,041 feet

Tonnage: 122,000 Beam: 121 feet Decks: 16

Entered Service: 2010 Occupancy: 2,852 Length: 1,041 feet

Tonnage: 122,000 Beam: 121 feet Decks: 16

Entered Service: 2011 Occupancy: 2,902 Length: 1,047 feet

Tonnage: 122,400 Beam: 121 feet Decks: 16

Tonnage: 126,000 Beam: 123 feet Decks: 16

Occupancy: 2,252 Length: 1,041 feet

Occupancy: 3,046 Length: 1,047 feet

^AS PART OF OUR CELEBRITY REVOLUTION, WE HAVE GIVEN SHIPS SILHOUETTE (2020) AND EQUINOX (2019) A LUXURIOUS UPGRADE.

VISIT THE CELEBRITY CENTRAL TOOLKIT FOR SOLSTICE SERIES FACT SHEETS

MILLENNIUM ® SERIES More intimate in size, the Millennium Series ships can go where other ships can’t. Your customers can explore more exclusive destinations such as Montenegro and Croatia.

SERIES HIGHLIGHTS

ROOFTOP TERRACE An incredible place to relax and take in stunning views. Designed to be the ultimate hang-out spot, your customers can watch a film under the stars and enjoy light snacks and cocktails.

RENDEZVOUS LOUNGE A perfect place to meet with friends in the evening. Enjoy live music, dancing and signature cocktails in a lively and welcoming atmosphere. This is the ideal venue for your customers to start or end their night.

THE PERSIAN GARDEN Your customers can treat themselves at The Spa where we offer over 120 different destination-inspired treatments. Then, they can spend time in the Persian Garden where aqua-therapy is at the centre of deep relaxation.

DINING HIGHLIGHTS • Sushi on Five offers

authentically prepared sushi and other Japanese specialties from a menu crafted by expert chefs. • Le Petit Chef, a one-of-a-kind dining concept that fuses entertainment and cuisine. We bring the table top to life. ACCOMMODATION HIGHLIGHTS • Wheelchair accessible rooms on every ship. • The majority of rooms include their own spacious private balconies. • Six room categories from Interior to The Retreat ® .

SERIES SHIPS

REVOLUTIONISED ^

CELEBRITY MILLENNIUM ® GODMOTHER – ROBYN ROUX Inaugural Date: 2000

CELEBRITY INFINITY ® GODMOTHER – SOLVEIG WILHELMSEN

CELEBRITY SUMMIT ® GODMOTHER – PAULINA RIDER WILHELMSEN

CELEBRITY CONSTELLATION ® GODMOTHER – JEAN MARIE ARNBERG

Tonnage: 90,940 Beam: 105.6 feet Decks: 12

Entered Service: 2001 Occupancy: 2,170 Length: 965 feet

Tonnage: 90,940 Beam: 105.6 feet Decks: 12

Entered Service: 2001 Occupancy: 2,218 Length: 965 feet

Tonnage: 90,940 Beam: 105.6 feet Decks: 12

Entered Service: 2002 Occupancy: 2,184 Length: 965 feet

Tonnage: 90,940 Beam: 105.6 feet Decks: 12

Occupancy: 2,218 Length: 965 feet

^AS PART OF OUR CELEBRITY REVOLUTION, WE HAVE GIVEN SHIPS MILLENNIUM (2019) AND SUMMIT (2019) A LUXURIOUS UPGRADE.

VISIT THE CELEBRITY CENTRAL TOOLKIT FOR MILLENNIUM SERIES FACT SHEETS

GALAPAGOS FLEET Our fleet of innovative and intimate expedition ships are specifically designed to sail the Galapagos region where your customers will experience a safari at sea as they meet endangered species and discover islands that are over 3.5 million years old.

OUR SHIPS • Celebrity Flora ® , designed exclusively for sailing these islands, is now the first and only cruise ship in the region to receive a Forbes Travel Guide Star Rating . • Our award-winning , 48-guest Celebrity Xpedition ® put us on the map in the Galapagos Islands. • Celebrity Xploration ® is our most intimate escape and reserved for only 16 guests . • Our holiday packages range from 10 to 16 nights in this unique corner of the world — from Quito to Lima to the legendary Inca citadel in the Andes, Machu Picchu .

INDESCRIBABLE EXPERIENCES • Witness ancient tortoises and blue-footed boobies in their natural habitat, coming closer to nature than ever before. • Hike from pristine white sand beaches to black lava flows . • Snorkel amongst vibrant sea life including sea turtles, marine iguanas and sea lions . • Explore the depths of the Galapagos just as Darwin did, guided by certified naturalists from the Galapagos National Park.

WHAT’S INCLUDED • Every detail is taken care of on our all- inclusive Galapagos adventures . From luxury hotel stays in Quito with transfers and flights between Ecuador’s mainland and the islands to twice-daily shore excursions guided by Galapagos National Park certified naturalists. • So much included in the price, including our locally sourced menus and refreshing drinks delivered by personal butlers. • Everything your customers will need, from snorkelling equipment and wetsuits to binoculars and more, is included.

WHAT TO PACK • Comfortable walking shoes and waterproof jacket. • Hat, sunglasses, sunblock and insect repellent. • No formal wear needed,

casual attire and warmer clothes for the evening.

HIGHLIGHTS • All-inclusive suites.

SERIES SHIPS

• Guests can enjoy a sunset to sunrise glamping experience * . • Locally sourced, sustainable ingredients. • Latest environmentally sustainable technologies including anchor free positioning, solar panels and osmosis water filtration ** .

SELLING TIP Celebrity Flora is the most energy- efficient ship of its kind in the region.

CELEBRITY FLORA ® GODMOTHER – YOLANDA KAKABADSE Inaugural Date: 2019

CELEBRITY XPEDITION ®

CELEBRITY XPLORATION ®

Entered Service: 2004 Occupancy: 48 Length: 296 feet

Tonnage: 2,842 Beam: 49 feet Decks: 4

Entered Service: 2017 Occupancy: 16 Length: 98.3 feet

Tonnage: 319.5 Beam: 36.7 feet Decks: 3

Tonnage: 5,739 Beam: 55.7 feet Decks: 8

Occupancy: 100 Length: 333 feet

*Only available on Celebrity Flora, fees apply. **Only available on Celebrity Flora.

VISIT THE CELEBRITY CENTRAL TOOLKIT FOR GALAPAGOS FLEET FACT SHEETS

OUR ACCOMMODATION We offer a range of different room types to suit the wants, needs and budget of every one of your customers. Although our rooms are all different, we carry an exceptional standard across them all. That’s why, regardless of which room your customers choose, they can be sure to experience these special touches: ³ Celebrity eXhale bedding – fabrics that are 100% made in Italy of the highest quality, used on all beds. ³ Cashmere TM Mattress – made from natural materials and using the latest in technology to ensure healthy sleep. ³ World class amenities – from fresh ice delivered on request to premium bathroom products. ³ King size beds (except single rooms) – comfortable and spacious rooms with king size beds. ³ Accessible rooms available – with roll-in showers, wide corridors and doorways, lowered surfaces and ample space.

Suites within The Retreat boast luxurious living spaces, serene sleeping spaces and private outdoor areas . Depending on ship series, The Retreat suites have the option for two-storey villas, private outdoor plunge pools, and interiors by world-renowned designer, Kelly Hoppen, CBE. There are many different suite types available within The Retreat, see our brochure on Celebrity Central for details on each . For customers who want to elevate their holiday, The Retreat is more than just accommodation, it’s a full luxurious experience including a personal butler, private Retreat concierge service and 24-hour in-suite dining. THE RETREAT ® The Retreat is the top tier of our accommodation types . It is the ultimate in unparalleled luxury at sea, rivalling any high-end land-based resort.

A RESORT WITHIN A RESORT, THESE SPACES ARE EXCLUSIVE TO GUESTS OF THE RETREAT:

Top tip: Use AirWaves to compare the different rooms and prices, find out more about AirWaves on page 19.

LUMINAE A complimentary private restaurant exclusive to Retreat guests. Luminae’s menu includes signature dishes by our Global Culinary Ambassador Daniel Boulud.

THE SUNDECK Available on Edge ® Series and Revolutionised ships, The Retreat Sundeck * is an outdoor sanctuary with water features, hot tub, pool and attendants serving light snacks and refreshing drinks. *Only available on Edge Series ships.

THE LOUNGE Your customers can unwind in their exclusive lounge . They can enjoy complimentary drinks and snacks, served by a dedicated concierge.

Guests of The Retreat also receive Premium drinks and Wi-fi included in the price of their cruise.

VISIT THE RETREAT TOOLKIT ON CELEBRITY CENTRAL FOR MORE INFO

SINGLE ROOM Our Single rooms are perfect for the solo traveller or a customer sailing with a group who wants their own space. These Single rooms are available on all Edge Series ships and Celebrity Silhouette ® . Although these rooms are smaller than the others, they have a queen sized bed and are spacious. INTERIOR ROOM Interior rooms are great for guests who love to get out and see the world and enjoy the onboard facilities. These rooms are offered at a lower fare because they do not have a window and are typically on lower decks. They’re great for guests on a budget who don’t spend a lot of their time in their room. Interior rooms are comfortable and equipped with all the little touches that come as standard on our ships. OCEAN VIEW ROOM These rooms are ideal for guests who are travelling on a budget but still want to enjoy the view. They come at a lower fare but are still spacious with ample light let in through a large window.

AQUA SKY SUITES Aqua Sky Suites focus on

AQUACLASS ® AquaClass is a fully immersive wellness experience for customers who are focused on using their holiday to improve their body, mind and soul. HIGHLIGHTS • Stunning rooms with spacious balconies that connect you to the ocean. • Unlimited complimentary access to SEA Thermal Suite or Persian Garden spa facilities. SERVICES • Complimentary fitness classes and in-room fitness amenities. • Exclusive access to clean cuisine restaurant, Blu. • Personal Spa Concierge.

CONCIERGE CLASS Concierge Class focuses on the little details and services that make your customers’ holiday remarkable. Perfect for guests who want to enjoy special added extras at great value. HIGHLIGHTS • Sparkling wine in room on request. • Exclusive events like a Welcome Aboard Lunch and Destination Seminars. • Room with a Balcony or Infinite Balcony on Edge Series ships. SERVICES • A team of dedicated professionals are never far away and will take care of all your customers’ needs. • Priority check-in, so they don’t need to wait to start their holiday.

BALCONY ROOM Our Balcony rooms are a

perfect haven for customers who like to spend time in their room enjoying the view. Indoor and outdoor space come together as each room comes with a private balcony. HIGHLIGHTS • Infinite Balcony rooms are available on Edge Series ships, where the entire living space opens, letting the outside in at the touch of a button. • Family Balcony rooms offering ample space for all the family. • Sunset Balcony rooms at the aft of the ship. • Connect the Balcony rooms to other rooms to create bigger living spaces. There are up to 178 different

wellness and are perfect for customers who love being taken care of , and love taking care of themselves. HIGHLIGHTS • It is the best of the wellness focused AquaClass ® and the luxury of The Retreat ® . • Only available on Edge ® Series and Revolutionised ships. • Each room has its own private balcony, in-room fitness amenities, and is spa- inspired to promote serenity. • Like The Retreat, these suites also benefit. SERVICES • All the benefits of an AquaClass room. • Access to all the exclusive spaces within The Retreat, including Luminae, the Lounge and Sundeck.

variations of connecting Balcony rooms offering accommodation flexibility for families and larger groups travelling together.

To learn more about what each room has to offer, visit Celebrity Central and click through to the Training tab. Here you’ll find lots of information on the ships, their rooms and how they differ to suit your customers.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

DINING Dining on board our ships offers incredible value, unrivalled quality and fantastic choice when compared to land-based holidays. Here’s everything your customers need to know about the culinary experience they’ll find on board.

COMPLIMENTARY CAFÉS, BARS AND LOUNGES

Your customers can choose from Select Dining Early , Late or Anytime . With Select Dining Early and Late , they’ll have a designated time each evening for dinner, between 6pm and 9.30pm. With these options, they’ll be seated with the same people or alone if that’s the preference they’ve stated and have the same waiting staff each night. Celebrity Select Dining Anytime , is available on all ships * , and is ideal for customers who want a little more flexibility. They can choose to dine anytime between 6pm and 9:30pm. Your customers should choose their preference during the booking process and will be accommodated on a first come first served basis. HOW DOES DINING ON BOARD WORK?

WHAT’S THE DRESS CODE?

MAIN DINING

In our main dining restaurants, menus are changed daily to create variety and a range of culinary experiences for your customers. Edge ® Series ships all have four main dining restaurants to choose from: • Cyprus – A homage to our Greek heritage, featuring Mediterranean dishes. • Tuscan – Italian inspired cuisine. • Normandie – Contemporary French cuisine. • Cosmopolitan – New American cuisine with a global influence. Download our Edge Series dining fact sheet for more detail. Each of our other ships has one main dining restaurant, sophisticated spaces offering a fine dining experience with dishes designed by a Michelin-starred chef using locally sourced ingredients.

Our ships include several complimentary options, from the buffet-style Oceanview Café, to light bites at the Spa Café & Juice bar.

The dinner dress code on a Celebrity cruise is Evening Chic . T-shirts, swimsuits, robes, bare feet, tank tops, baseball caps, and pool wear are not allowed in the main restaurant or speciality restaurants. For ladies, Evening Chic ranges from a cocktail dress with heels, to a nice blouse with smart jeans and wedges . For men, a dress shirt or button-down shirt with trousers or smart jeans is a great choice, with a jacket or blazer optional.

• Oceanview Café – A casual but chic buffet-style environment with dishes from around the globe AVAILABLE ON ALL SHIPS • Spa Café & Juice Bar – Offering healthy cuisine at breakfast and lunch AVAILABLE ON ALL SHIPS • Sunset Bar – An open-air bar serving a range of drinks and cocktails AVAILABLE ON ALL SHIPS • World Class Bar – A sophisticated cocktail bar offering a ‘fine-drinking’ experience CELEBRITY SOLSTICE®, CELEBRITY ASCENT SM AND CELEBRITY BEYOND SM • Mast Bar & Grill – Perfect for poolside drinks and gourmet burgers AVAILABLE ON ALL SHIPS

• Martini Bar – Classic and contemporary cocktails are served by high-energy bar tenders AVAILABLE ON ALL SHIPS • Craft Social Bar – A casual pub atmosphere with a huge selection of craft beers CELEBRITY APEX®, CELEBRITY ASCENT SM , CELEBRITY BEYOND, CELEBRITY EQUINOX® AND CELEBRITY SILHOUETTE® • Café al Bacio – Serves up speciality coffees and sweet treats AVAILABLE ON ALL SHIPS • Eden Café – Offers light breakfast and lunch options, and a range of speciality coffees AVAILABLE ON EDGE SERIES • Eden Bar – Hand crafted cocktails AVAILABLE ON EDGE SERIES

*Not applicable to Galapagos sailings

VISIT THE TRAINING TAB ON CELEBRITY CENTRAL FOR MORE INFO

DINING

EXCLUSIVE DINING FOR THE RETREAT ® AND AQUACLASS ® GUESTS

LUMINAE AT THE RETREAT ³ Exclusive to guests of The Retreat. ³ Dishes are crafted by Michelin- starred chef, Daniel Boulud, our Global Culinary Ambassador. ³ The menu is complimentary and changes daily to offer a wide selection of fine dining that isn’t available anywhere else on board. BLU ³ Blu is exclusive to AquaClass guests. ³ Menus are designed with wellness in mind. ³ Blu offers healthy, clean dishes – including plant-based options . ³ An extensive variety of sustainable and organic wines.

SPECIALITY RESTAURANTS

For customers who want to make their holiday extra special , we offer a range of speciality restaurants where they can dine for an additional charge from $30pp. They can choose to purchase a speciality dining package * or add individually to their onboard account.

• Le Petit Chef – Innovative technology offers a unique, interactive dining experience AVAILABLE ON ALL SHIPS • Murano – A new twist on classic French cuisine AVAILABLE ON SOLSTICE® SERIES • Lawn Club Grill – An outdoor grilling experience CELEBRITY REFLECTION® AND CELEBRITY SILHOUETTE® • The Porch – Fresh seafood and raw bar CELEBRITY REFLECTION® AND CELEBRITY SILHOUETTE • Tuscan Grille – Classic Italian fare with a contemporary edge CELEBRITY MILLENNIUM® AND CELEBRITY SOLSTICE® • Sushi on Five – Fresh, expertly prepared sushi CELEBRITY MILLENNIUM AND CELEBRITY SOLSTICE • Le Voyage by Daniel Boulud – Global cuisine with an upscale atmosphere CELEBRITY BEYOND SM AND CELEBRITY ASCENT SM

• Raw on 5 – Expertly prepared Japanese specialities, including fresh sushi AVAILABLE ON EDGE® SERIES • Eden Restaurant – Delicious experiential cuisine AVAILABLE ON EDGE SERIES • Fine Cut Steakhouse – American-style steakhouse, with plant-based and seafood options AVAILABLE ON EDGE SERIES • Le Grand Bistro – Inspired by classic French bistros AVAILABLE ON EDGE SERIES • Rooftop Garden Grill – Gourmet barbecue favourites AVAILABLE ON EDGE SERIES • Dinner on the Edge (Magic Carpet) – A sky-high spot to eat exclusive dishes AVAILABLE ON EDGE SERIES

*On selected restaurants.

NEED TO KNOW: • Guests receive 30% off when making a reservation for the first night of their cruise. • A 20% service charge is added to all speciality restaurant bookings.

Selling tip: Using Onboard Credit, received through promotions, is the perfect way to try a speciality dining experience.

VISIT THE TRAINING TAB ON CELEBRITY CENTRAL FOR MORE INFO

OUR FARE OPTIONS

DRINKS Beer, wine, spirits, speciality coffee, & more**

BUTLER/ CONCIERGE SERVICE

ACCESS TO EXCLUSIVE AREAS

MEALS Excludes speciality restaurants

ENTERTAINMENT Theatre, live music, bars & lounges

OFFERING PER PERSON

RATE CODE IN BOOKING TOOLS

LUXURY ACCOMMODATION

AVAILABILITY

WI-FI

CHOOSE A SUITE Premium drinks and Wi-Fi. Exclusive restaurant, lounge and Sundeck access†. Concierge service. Butler service.

Most Amenities THE RETREAT ®

✔

ALL SAILINGS ALL SUITES

RETREAT

CHOOSE AN IMMERSIVE WELLNESS EXPERIENCE Exclusive restaurant, a spa concierge, plus unlimited access to Persian Garden or SEA thermal suite.

Best Wellness Experience AQUACLASS ®

✔

AQUACLASS STATEROOMS

AQUACLASS

Optional

CHOOSE VALUE & CONVENIENCE Classic drinks and Wi-Fi included. Add ALL INCLUDED to save compared to onboard prices.

ALL SAILINGS INTERIOR— AQUACLASS STATEROOMS

Best Value ALL INCLUDED

✔

ALLINC

CHOOSE THE LOWEST FARE Add amenities like drinks and Wi-Fi later.

ALL SAILINGS Excludes Galapagos and Cruisetours. Excludes AquaClass® and The Retreat ® .

Best Rate CRUISE- ONLY (NO-PERK RATE)

✔

NOPERKRATE

Optional

For combinability with current offers and more information, please visit www.celebritycentral.co.uk/campaigns. Certain restrictions apply. Only on selected ships. **Classic drinks package, additional charges per drink may apply. www.celebritycruises.com/blog/what-is-included-on-a-cruise. †Private sundeck only available on Edge Series and Revolutionised ships.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

ALL INCLUDED Drinks. Wi-Fi. All Included.

BASIC WI-FI

PREMIUM WI-FI

Web browsing

Texting/messaging

Access emails

Share photos and videos

Exchange/share files and attachments

Post photos

Post videos

Stream videos

Video chat

WELL CONNECTED WITH INCREDIBLE WI-FI If your customers are looking to purchase Wi-Fi to stay connected and share their journey with friends and family – it’s better value before sailing, so recommend they book before they cruise.

All Included is our best value fare option. Our most popular amenities, basic Wi-Fi and Classic drinks are included in the price of the cruise. Booking All Included is the most convenient way to sail , as well as the best value for money . And, when your customers choose to sail All Included – you will also benefit from more commission compared to a cruise-only fare. This fare option is available across all room types and itineraries (excluding Galapagos). Your customers can choose to upgrade from Classic drinks to Premium drinks, similarly they will be able to upgrade from Basic Wi-Fi to Premium Wi-Fi. There is an upgrade charge for both per person per day. For customers who don’t want to book the All Included rate, drinks and Wi-Fi packages are also able to be purchased separately.

Selling tip: To create a truly special experience, encourage your customers to choose All Included at the time of booking to benefit from the best value, compared to when purchasing on board. And when they choose to do this – don’t forget you benefit from more commission too.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK

INTRODUCING CELEBRITY CENTRAL Celebrity Central is the best tool to use to help you sell Celebrity Cruises. From the latest campaigns to sales support resources, everything you need is in one place so you can create the ultimate cruising experience for your customers.

1 QUICK LINKS Quick access to key resources like brochures and selling guides to give you useful information at your finger tips as soon as you log in. 2 ABOUT US All the key information that you need to know about our brand and fleet, to give you the confidence to start selling Celebrity Cruises. You can also meet the team and access all our contact details in one place. 3 CAMPAIGNS Our promotions change from time to time, for information on the latest promotions and top offers flyers, check out the Campaigns section so you can always share the best deal with your customers. 4 REWARDS Find out about our latest incentives and access Celebrity Rewards where you can earn points for every booking you make and convert them into cash. Make sure you register to maximise your earning potential.

5 TOOLKIT Our toolkit includes training videos, ship tours, social-ready content and itinerary guides. You can also access our Global Asset Library – where you’ll find all our brand images and media. 6 NEWS Stay up to date on all our latest news, check the News page for brand updates and exciting announcements. 7 TRAINING We recommend you visit the Training area of Celebrity Central and complete the modules to learn more about our brand, our ships and all their incredible amenities.

8 BOOKINGS Here you’ll find access to our AirWaves and Espresso booking platforms.

9 LIVE CHAT Chat to our team to get instant support with your queries, 7 days a week. When the Chat team are available, you’ll find the navy blue Chat bar at the bottom of the Celebrity Central homepage.

7 3

Check out the helpful video by Leon Hand , our Training Manager, who talks you through the registration process as well as where you can find all the useful resources across Celebrity Central.

HOW TO BOOK Thanks to all the spectacular experiences that Celebrity Cruises has to offer, selling is easy and using our booking tool is even easier.

WHAT IS AIRWAVES? AirWaves is our fly-cruise reservation system – an easy to use tool to make your booking experience quick and hassle free.

WHAT ARE THE BENEFITS? You can easily streamline search results on AirWaves and see all the options and prices side by side. AirWaves is designed to make booking easy. AirWaves automatically applies any promotional savings in the price. Check out our video to learn our top tips for using AirWaves. HOW DO I GET STARTED? Once you’re registered with Celebrity Central you can access AirWaves through the Bookings tab. You’ll need your ABTA number to begin. Watch our video to guide you through the process.

WHAT CAN I USE AIRWAVES FOR? It’s everything you need to book your customers’ holiday all in one place . Use AirWaves to tailor make their dream holiday: ³ Choose a specific room by looking at the stateroom layout and deck plan from Interior to The Retreat ® . ³ Book an entire fly-cruise holiday, including flights, transfers and pre-cruise hotel stay , for transatlantic flights. ³ View live pricing and full itineraries. ³ Compare prices for different room categories and fares. ³ Upsell to All Included and The Retreat. ³ Enter a Future Cruise Certificate . ³ Edit an existing booking , you can add flights to a cruise only booking and make minor changes without the need to call us. ³ You can select your customers’ dining preference and bedding configuration , e.g. together or apart.

AirWaves is only available to agents in the UK and Ireland .

Top tip: Enter your customers’ Captain’s Club loyalty number before you start the cruise search to auto-populate their details.

VISIT THE BOOKINGS TAB ON CELEBRITYCENTRAL.CO.UK TO GET STARTED

CELEBRITY REWARDS Celebrity Rewards is our loyalty programme that rewards you for every Celebrity Cruises booking you make. You’ll earn points with each booking and then use these to get incredible rewards or convert them into cash!

Let’s look at how Celebrity Rewards works and how easy it is to instantly turn your bookings into big rewards. There’s three easy steps: Register, Claim and Redeem.

WHAT REWARDS ARE ON OFFER?

1 CREATE YOUR ACCOUNT Simply join by registering for Celebrity Central! Once logged into Celebrity Central, activate your Rewards account by visiting the Rewards tab and clicking through to our dedicated Celebrity Rewards website. 2 CLAIM YOUR BOOKINGS Once you are registered, start claiming your bookings in the My Bookings section on the Rewards website. When you sell Celebrity Cruises, regardless of the length of sailing or sailing date, you will receive fixed points that vary by stateroom category – the higher the room category, the more points you will receive. Your Celebrity Rewards points balance will continue to increase and you can check your Account Balance at any time.

3 REDEEM REWARDS To redeem your rewards, all you need to do is visit the Rewards page, choose your item, complete the order form and wait for your reward to arrive!

• Order your Celebrity Rewards Mastercard and convert your points to cash. • Surprise and delight your customers with an onboard gift, flowers or celebration cake. • E-gift cards for popular high street and online retailers. • Experiences from a supercar track day to a spa treatment. • Luxury items from our expansive gift catalogue including Celebrity Cruises merchandise, Apple products and tech items, fragrance, homeware and more. • Donate to our charity partner, Reuben’s Retreat. • Celebrity Auctions–Use your points to bid on limited-time auctions giving you the chance to win exclusive gifts, luxurious hampers and even Celebrity Cruises holidays!

Visit Celebrity Central regularly to make sure you don’t miss out on our Celebrity Moments campaign that takes place each year. It’s a chance to win big cash prizes and not-to-be-missed experiences!

WE’RE HERE TO SUPPORT YOU #CELEBRITYLOVESAGENTS is our mantra, and we support our valued Travel Agents in every way we can. We offer different ways to connect and receive information that you can read in your own time, or listen to on the go.

MEET THE TEAM Familiarise yourself with our award-winning Sales team who make Celebrity Cruises so spectacular. They can help you with unlocking new sales opportunities and driving business potential.

LIVE CHAT The Live Chat function on Celebrity Central allows you to access additional tailored support. It’s instant and means you don’t need to wait on our phone line.

SERVICE REQUEST FORM Use our Service Request Form to resolve a guest query within 24 hours. The form link is available on the Celebrity Central homepage.

PODCASTS Listen to inspiring stories and useful selling tips with our podcast Conversations with Celebrity, hosted by our training manager, Leon Hand. There are three easy ways to listen – Spotify, Apple Music or Soundcloud.

PRIVATE FACEBOOK GROUP Celebrity Loves Agents is a community of travel agents across the UK and Ireland. Join now to unlock exclusive content and be the first to hear about limited-time promotions, exclusive competitions and all our latest news.

TRADE SUPPORT Our Trade Support team can assist you with administrative updates including ABTA changes and store profile updates, marketing support and Celebrity Rewards queries. Contact celebritycentral@celebritycruises.com .

JOIN CELEBRITY LOVES AGENTS ON FACEBOOK FOR EXCLUSIVE CONTENT

FAQS Here’s a collection of the most frequently asked questions all in one place so you can build your knowledge and support your customers with ease. For further reading on cruise terminology, visit cruising.org .

CHOOSING AND BOOKING A CELEBRITY CRUISE

PREPARING YOUR CUSTOMER FOR THEIR CELEBRITY CRUISE

WHAT IS A FLY-CRUISE PACKAGE? A Fly-Cruise package is where the cruise booking includes return flights and transfers from airport to the ship, plus a pre-cruise hotel stay for transatlantic flights. WHAT IS CAPTAIN’S CLUB? It’s our tiered loyalty programme which allows guests to earn points based on the length of their cruises and room category. There are 6 tiers, from Preview to Zenith which include a range of discounts, offers and perks that reward members.

DO GUESTS NEED A CELEBRITY CRUISES ACCOUNT? Yes, guests need to create a Celebrity Cruises account to check in for their cruise and take care of pre-arrival health requirements to make boarding a breeze. They’ll need a booking reference and email address to set this up. HOW DO GUESTS SET-UP A CELEBRITY CRUISES ACCOUNT? They can visit www.celebritycruises.com/account and all they’ll need is an email address, password and booking reference. DO GUESTS NEED TO DOWNLOAD THE CELEBRITY CRUISES APP? This isn’t essential but we recommend they download the app. They’ll need a Celebrity Cruises account to use the app. WHAT ARE THE BENEFITS OF USING THE APP? Guests can check-in using the app. They can also add their emergency contact details, and credit card details for onboard expenses. They’ll be able to complete the mandatory muster safety demonstration with ease and enjoy the fastest boarding experience on their sailing day.

HOW DO GUESTS PRINT THEIR LUGGAGE TAGS? Guests can log into their account and print as many luggage tags as they like prior to joining the ship. We recommend reinforcing them with a plastic or leather tag holder. Luggage tags will be available at the pier for guests who prefer to use this service at the terminal prior to boarding. It takes just a few minutes to get the tags and fill out their information with the porter. They’ll need to know their stateroom number and room location. DO GUESTS NEED TO TIP? We automatically add gratuities (tips) to guests’ onboard SeaPass ® account. A 20% gratuity will be added to all drinks, mini-bar purchases and drinks packages. Many guests like to give the crew additional tips to recognise great service and this is given to them in US dollars at the end of their cruise. WHAT IS THE CELEBRITY REVOLUTION? Accommodation and public venues have been refreshed on select ships, undergoing multi-million dollar enhancements inspired by our Edge Series. *Mini-bar purchases not included in All Included.

FIND OUT MORE AT CELEBRITYCRUISES.COM/GB/FAQS

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