Alignment Teams struggle for alignment cross-functionally. In the face of market volatility, they lack the right technologies to drive win/win decisions. This research project tested the level of organizational alignment in the current state and evaluated ten elements that could potentially improve organizational alignment. Three of the ten had a significant impact. Here we share insights on these to help leaders build a more resilient organization. Current State The study asked each team to rate their perception of alignment of other teams in the organization. The summary results from the study are shared in figure 3. The greatest gaps, as perceived by all three teams, are the alignment of sales and operations teams, and the effective working relationships between sales and marketing. There are consistent themes between the alignment of front office (sales and marketing operations) and back office (manufacturing, supply chain and procurement) teams.
Figure 3. Perceptions of Alignment by Three Groups: Supply Chain, Finance and IT
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