10/10/2022
AEC LEAD
What does it mean to drive high value projects?
What percentage of clients would pay more if they knew they would get a good experience? How much more would those clients pay if they knew they would get a good experience?
10/07/2022
2022 SEAoT State Conference
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AEC LEAD
DIGITAL MARKETING STRATEGY // DRIVING PROJECT VALUE //
Performance
Experience
Value
Your project experience. Degree to which you delivered desired experiences.
Perception of value by client. The value that clients perceive when they work with you.
Your project results. The degree to which you achieve desired outcomes and meet desired success criteria.
Consistent, desirable experiences
Client perception of working with YOU.
Successful outcomes
Found, P. and Harrison, R. (2012)
10/07/2022
2022 SEAoT State Conference
22
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