CREATING A STRONG ECONOMY
January is National Wayfinding Month, a time to focus on the importance of effective navigation and orientation systems within business environments. Wayfinding systems are crucial for guiding customers and enhancing their experience, whether in retail stores, office buildings, healthcare facilities, or online platforms. Here are ten tips to help businesses optimize their wayfinding strategies: CELEBRATING NATIONAL WAYFINDING MONTH: 10 TIPS FOR BUSINESSES TO ENHANCE NAVIGATION AND CUSTOMER EXPERIENCE
1 ASSESS EXISTING SIGNAGE: Start by evaluating your current signage. Is it clear, visible, and consistent throughout your space? Make sure signs are up-to-date and replace any that are confusing, damaged, or outdated. 2 When it comes to signs and maps, clarity is key. Use simple, straightforward language and universally recognized symbols. This ensures that all visitors, regardless of their language skills, can navigate your space effectively. EMPHASIZE CLARITY AND SIMPLICITY: 3 LEVERAGE TECHNOLOGY: Consider incorporating digital solutions such as interactive maps and digital directories. Apps and QR codes can guide customers through complex spaces like shopping malls or large office buildings.
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The Business Review | January 2025
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