GUEST COLUMN MOM & POP MARKETING CORNER
EDUCATIONAL CORNER
4 Reasons Why You Need a Website and Not Just a Facebook Page in 2025 1. You would not build a house on rented land , and this applies to the digital world as well - you should not rely solely on social me- dia platforms or other “rented” online spaces to build your brand or business presence, as you don’t have full control over them or your content; instead, you should have your own website to own your online space and content fully. 2. A website is one of the lowest-cost forms of marketing you can do When you place an ad in the paper, your reach only goes as far as the circulation. On a billboard, it’s limited to the traffic that drives by every day. With the internet, there are no limits except the ones we put on ourselves. When you use your website prop- erly, it cascades onto other services, like Facebook and Pinterest, thereby enhancing your reach even more. Wouldn’t you love to be able to get your name in front of more customers? Isn’t that why we advertise in the first place? 3. The decline of organic Facebook reach. If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. Organic reach refers to the number of people who see your content without paid promotion. 4. Facebook’s organic reach across 2024 was at just 1.37% . Engagement is also minimal, with a median rate for 2024 of 0.2%. To put this into perspective: for smaller businesses with more modest follower counts, these figures highlight how ineffective organic Facebook is as a standalone marketing strategy. Let’s break it down. If a small business has 10,000 followers on Facebook: with an average organic reach of 1.37%, you’d expect to reach only about 137 people per post. (That will see your post.) Engagement: From those 137 people, an engagement rate of 0.2% means you’d get roughly 0.27 engagements per post in other words, one engagement every 4 posts , on average. For most busi- nesses, these numbers are simply not enough to drive meaningful outcomes. This is why you would need to consider diversifying your marketing efforts or paying for ads – which is precisely the point of these low organic rates in the first place. – by Baretta Taylor
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