Baldwin Technology Realigns Sales Teams For Process Improvements In a move to optimize interactions and simplify customer access to the printing industry’s largest portfolio of pro- cess-improvement and consumables technologies, Bald- win Technology Company Inc. has announced changes across its print and packaging sales teams for Europe, the Middle East, Africa and Russia, as well as the Americas, effective October 1. After this realignment, customers will benefit from having a single point of contact for all of Bald- win’s product lines. “We have listened to customers’ feedback, and the consistent message we hear is that they crave a single point of contact for our product portfolio and expertise,” said Peter Hultberg, Baldwin’s Chief Commercial Officer. “Our prior structure was built around our product lines, which made sense following the acquisitions we have made in the last five years, whereas our new structure is built for and around our customers, allowing us to get clos- er to their daily challenges and needs.” Through its acquisitions, Baldwin offers one of the broadest ranges of connected process-improvement tech- nology for the printing and packaging industries, in addi- tion to being a premier provider of cleaning, drying and spray automation systems. Baldwin Vision Systems’ Web Printing Controls, QuadTech and PC Industries offer 100 percent defect-detection, and register- and color-control solutions; AMS Spectral UV provides LED, UV and IR sys- tems; and Ahlbrandt manufactures corona surface treat- ment, rotary spray solutions and hot air-drying technology.
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“Effective October 1, our sales teams in EMEAR and the Americas will be realigned to cover smaller regional ge- ographies, and our regional teams will have access to the full Baldwin portfolio of equipment, consumables and ser- vice products, as well as industry product expertise, pow- ered by our new Industry 4.0 AMP IoT (Internet of Things) data-aggregation and process-monitoring software plat- form,” added Hultberg. “This means our customers will CONTINUED ON PAGE 32 Craig Black joined Baldwin in February this year and will help lead the company’s realigned sales teams in his role as Vice President Of Sales, Americas.
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