Social media is really important for communicating the image of fashion brands. Can you share some of your secrets for how you manage that? Social media has been incredibly important for us especially Instagram as it opens you up to a huge audience. Often the most important thing I can do is story a new piece of jewellery or show how we would style it. I like to share a good selection of content, from things that inspire me and things I believe in, so it never feels repetitive. Imagery is also essential, if you haven’t got good imagery don’t post, it is as simple as that.
You’ll be going to the Suffolk Show this year for the first time in several years – how do you think that will be? I think it is going to be fantastic! As you say it has been several years since the last show and I’m sure people will be so excited to be back at such a prestigious event. This is the only show I will be taking part in in 2022 so it is big deal for me and remains one of the most important shows I do. I am also stewarding Fifth Avenue this year, so it is going to be a busy few days. It goes without saying it is always amazing to catch up with old customers who come from afar and to share my new designs.
Finally, can you say something about your plans for the future? The success of our shop in Woodbridge has been amazing so I can never say never in terms of opening another, but the location would need to be perfect. Being in a large space by the river has enabled us to have some really fun events this year including my long awaited ‘Piercing party’, so I definitely hope to do more of that in the future. In the meantime, I am always adding new pieces to EM, creating lots of bespoke engagement rings and I have just started designing a new collection. We are going to put a big focus on PR and social media this year and we are on the verge of employing a social media manager to up our social media profile and activity, so let’s just see what happens!
See Emily’s designs at stand 716 at the Suffolk Show or at www.emilymortimer.co.uk
AGRICULTURE AND FARMING | SCRUTTON BLAND | 7
Made with FlippingBook Learn more on our blog