MY CIPP
Spotlight on...
Dipesh Pankhania ACIPP , marketing co-ordinator
Tell us a little about your career and background so far. Before being employed by the CIPP, I worked in several customer service-based roles, including sales assistant, waiter and customer service advisor. Although I never saw them as being my future career, these roles really helped develop my character and the person I am today. I learned how to work well as part of a team, meet deadlines, communicate effectively and,
What are your main priorities as marketing co-ordinator at the CIPP? Some of my priorities include: l supporting my team l creating communications for the CIPP and our external clients, through email and social media l ensuring the CIPP website is kept up to date l working with the wider team and other departments to achieve our business goals and objectives. Every day at the CIPP is different and marketing has its own challenges. Therefore, staying up to date with current marketing trends (as well as those in payroll) is key, because it helps towards the growth of my career and role at the CIPP. What does your role mean to you? My role as marketing co-ordinator is very important to me and my team, but also to the wider business. Without a marketing co-ordinator, the team would struggle with workload, which would increase their responsibilities and overall tasks. For instance, I deal with email and social media marketing, as well as website updates. If this were passed on to other team members, it would affect their day-to-day roles, and it would cause a decline in performance, subsequently impacting the business overall. I’m still new to marketing, and although I’ve had previous experience as a social media marketing assistant, I’m continuously learning and developing my skills at the CIPP. This has really helped me to make a difference in my team and other departments.
With lots of CIPP events coming up, which are you most looking forward to? I’m looking forward to National Payroll Week (NPW) this month and our Annual Conference and Exhibition (ACE) in October. NPW is dedicated to celebrating the profession and all the hard-working payroll professionals who ensure people get paid on time and accurately. It’s one of my favourite events as it gives everyone the opportunity to get involved, learn more about payroll and celebrate. ACE is also another one of my favourite CIPP events, as it provides an invaluable opportunity for professionals to educate, collaborate and celebrate all things payroll, pensions and reward. I get full first-hand experience of the exhibition as I’m there helping to set-up and supporting the events team. What do you think your role can bring to the future strategy of the CIPP? As part of our marketing strategy, we want to ensure everyone who works in payroll or hears the word ‘payroll’ knows about us. My role as the marketing co-ordinator, dealing with email and social media communications goes hand in hand with achieving this, as I produce content to promote our membership, training, qualifications and events. Everyone has their own style and way of doing things and I do too. I like to be creative and think of new ways to make our emails and socials stand out and capture the target audience’s attention. I ensure the messages are clear, concise and easily understandable. As such, I would say my role is important, as it indirectly helps the CIPP in its strategy. n
most importantly, to work hard. My career truly began when I
studied at Coventry University for my BA (Hons) in Business Management. This degree shaped me as an individual and developed my knowledge, also sparking my interest and passion for marketing. Marketing was a career I wanted to pursue, but coming out of university I had no real marketing experience. I found myself being rejected by employers as they wanted at least a year or two of marketing experience or a marketing degree. I set myself a goal to keep searching for opportunities which would help fill in any gaps and build my experience. During this time, I found the chance to work as a social media marketing assistant. In this role, I managed the business’s social media channels: l creating fun and engaging content l communicating and collaborating with other businesses and influencers l working as part of a team to execute the business’s marketing strategy and plan. Two years later, I now work at the CIPP as a marketing co-ordinator, and I couldn’t be happier. I’m continuously learning something new and developing my marketing knowledge / skills, while gaining experience within this field.
| Professional in Payroll, Pensions and Reward | September 2023 | Issue 93 16
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