of the 2023 Women Channel
POWER 100
Marcia Dempster Sr. Director, Channel Sales, Americas, Global MSP Keeper Security Over the past year, Dempster worked to expand Keeper’s reach with large VARs and TSDs. She helped to increase deal registrations by over 60 percent year over year and hired three new chan- nel managers to continue the company’s channel growth.
Nicole Dezen Chief Partner Officer Microsoft
Meredith Dishman Director, Distribution Channels Critical Start Dishman continued to nurture and improve engagement with dis- tribution partner teams. Through sales and vendor enablement, marketing enhancements and train- ing, the company can better serve the distribu- tion channel in purchasing MDR services.
Mai Doan Head of Global Partner Programs Strategy Atlassian
Liz Donovan VP, Channel Strategy PTC
Dezen led her team through the launch of the Microsoft Cloud Partner Program and is proud of how the team evolved Microsoft Partner Network after nearly two decades. Aligned with the launch, the initial six Solutions Partner designations also became generally available.
PTC is shifting to a SaaS business, and the com- pany’s partners will play a huge role in that transi- tion. During this past year, Donovan led the PTC partner team to deliver a new program for a SaaS future, building on the success of its subscription transformation.
Doan has been focused on evolving Atlassian’s partner programs to deliver differ- entiation and predictable profitability. She also has aligned benefits to sup- port partner investments in cloud and key markets across agile DevOps, ser- vice management and work management.
Linda Dotts Chief Partner Strategy Officer SS&C Blue Prism
Stephanie Durden Partner Community Marketing Manager Eaton Durden led the way as 230 new partners were enrolled in 2022 via indus- try events and other IT activities. Participation in these events and focusing on recruiting and brand awareness have had a pos- itive impact on creating new partners and supporting relationships.
Karine Elsen VP, Global Partners Avalara
Dana Epstein Sr. Channel Sales Manager, Americas Distribution Commvault Epstein promoted dis- tributors’ strengths and capabilities within the com- pany. In 2022, Commvault leaned on their deep partner relationships, cre- ative financing and credit options, and their opera- tional efficiencies to create and close new opportuni- ties for channel partners.
Luciana Farnham Sr. Director, Channel Sales LogRhythm Farnham empowered the team to build quarterly business plans, allowing for more customization to meet partners’ business models and needs. She also restructured the program to provide best-in-class ser- vice to mutual customers by rewarding those best- trained partners when they compete in the market. Kirsten Esposito VP, Global Partner Program Office KnowBe4 2022 was filled with important systems, auto- mation and program work by Esposito’s team in ser- vice of partners. She made calculated changes to the partner portal, dashboards and reporting, enablement, and internal sales tooling to improve the overall part- ner experience.
Elsen focused on build- ing out a dual strategy, including joint marketing campaigns with strategic technology partners and implementing a “scal- ing engine” with VARs, accountants and systems integrators. She has also built a high-performing partner marketing team.
Dotts integrated Blue Prism’s technology alli- ance and go-to-market partners into the SS&C acquisition, creating opportunity for over 350 partners to serve over 20,000 customers, a 10X increase from Blue Prism’s base.
POWER 100
Melanie Eusea EVP, Information Systems General Informatics Eusea has been integral to heading up all aspects of integration, including the reorganization and integration of the services portfolio along with main- taining the consistency of service throughout the organization as it experi- ences hypergrowth.
Laura Evans Head of Global Channel Incentives, Distribution Programs, Poly HP Inc. Evans launched new plat- forms for MDF, global promotions, and demo and trade-in programs. She also created a rebate platform to improve visibility for part- ners to track their quarterly results and see the invest- ment HP is putting back into the business.
Lucy Evans Sr. Partner Program Manager BlackBerry Evans improved three partner experience areas to expedite time to mar- ket. She also launched additional enablement activity, including an automatic opt-in facility and a new cybersecurity accreditation to accelerate partner services and time to revenue.
Tara Eve President ChannelWorks
Eve played a key role in expanding the partner pro- gram, on-boarding over 50 partners within the past 12 months and delivering revenue greater than $25 million—representing 60 percent growth year over year. She led the team responsible for outreach and business development that landed these accounts.
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