of the 2023 Women Channel
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Gabriela Ferado Distribution Manager Skyhigh Security
Marlena Fernandez VP, Marketing Scale Computing Fernandez helped drive Scale Computing’s focus on solution-selling to give partners a broader port- folio and story to share with their customers. She also continually improved the MSP program while increasing revenue per partner along with aver- age selling price per partner.
Quismet Fernandez-Sanchez Director, Partner Sales Comcast Business and Masergy Fernandez-Sanchez rebuilt a team of four channel managers. Under her direction, the com- pany has been able to grow its midmarket sales in a mostly SMB market via partner education and enablement.
Crystal Ferreira Channel Chief, Global Head of B2B Channel, Alliances Logitech Ferreira unified the business under a One Logitech umbrella with a partner-first mindset, focusing on data-driven decisions that helped the company target and align strategic partner- ships, simplify business processes and enhance value selling. Rachel Fisher Director, Channel Security Sales VMware Fisher and her team invested significant time with partners defining and building a new vision, including the activities, engagement and out- comes that are required. Planning the business is key to success, and the team is set to exceed plan.
Therese Ferullo VP, U.S. Sales Ingram Micro
For Ferullo, sales trans- formation within the organization has been a priority over the past year. By focusing on upskilling and cross-skilling the sales organization, she and her team continue to provide deeper value to partners.
From the moment Skyhigh Security was formed, Ferado was able to impact its channel go-to-market. The company went through a transition in coverage, and she took over distri- bution relationships while supporting partners and internal teams in efforts to execute seamlessly as it transitioned to a stand- alone company.
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POWER 80 SP
Rosana Filingeri VP, Business Development Cybersafe Solutions Filingeri leads a team responsible for develop- ing and cultivating global business development opportunities for Cybersafe and its partner base. It has doubled the partner base for the third consecutive year while also supporting and extending new partner revenue to include cyber- security services.
Tara Fine VP, Americas Partner Organization VMware
Charlene Fischer VP, U.S. Channel Sales Xerox Fischer transitioned a sales team from supporting partners through a virtual environment to interacting on a face-to-face basis and balancing all this entailed. By meeting partners where they do business and help- ing them return to work, her team grew revenue by double digits year over year.
Tina Fisher VP, Vendor Management D&H Distributing Fisher and her team were integral to building and maintaining strategic part- nerships across D&H’s vendor and partner communities. Many face- to-face events brought D&H, vendors and part- ners together to devise strategic go-to-market plans.
Fine has invested in evolving organization- ally to ensure teams feel valued, included and engaged. She is empowering the team to use their voice, as input from diverse perspectives is critical for maximizing opportunities and influ- encing go-to-market.
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Megan Flanagan VP, Field, Partner Marketing Arctic Wolf Flanagan made significant improvements to the part- ner journey through partner segmentation and person- alization as the company continues to see an uptick in engagement. She also launched a menu of proven demand strategies and campaigns and equipped top partners with funds and resources.
Danielle Flannery Director, Global Partner Marketing Fastly When Flannery joined Fastly three years ago she was the only partner marketer‚ and now she manages a global team of three. She has helped build the foundation for a new partner program launch- ing in 2023 while ensuring short-term lead generation with partners.
Willa Flemate SVP, Sales TD Synnex
Jenni Flinders SVP, Worldwide Partner Organization NetApp Flinders is accelerating Net- App’s focus on cloud part- ner recruitment and capa- bility development to drive solution adoption. She also is upleveling enablement with Partner Academies and reworking specializa- tion and certification pro- grams to improve go-to- market.
Beth Foley Sr. Director, Partner Marketing Claroty
Flemate’s team designed and pre-validated an aggregated market-ready solution bundle, provid- ing a turnkey model that includes engineering, supply chain and demand generation, and a play- book to accelerate growth. Partners can leverage these solutions to solve real-world problems.
Foley managed Claroty’s first Partner Summit, which was a platform to share its vision and strategy for bet- ter alignment. In addition, through demand genera- tion efforts, including top and mid-funnel activities, she helped to move pros- pects through the sales funnel to “closed” quickly.
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