of the 2023 Women Channel
POWER 100
POWER 100
POWER 80 SP
Tracy Holtz VP, Cloud TD Synnex
Heather Honn Manager, Global Channel Program Fortra Honn led the redesign of Fortra’s Global Channel Program in January 2022. This included the restruc- turing of program benefits by key partner type to sup- port the implementation of a solution-selling approach that provides partners with a competitive edge in the cybersecurity space.
Kristi Houssiere Sr. Director, Global Channel Strategy, Operations Trellix Houssiere drove Trellix’s national partner engage- ment and increased new business bookings growth by an average of 25 per- cent. She also helped devise and develop the new Trellix Xtend partner program, being formally launched in 2023.
Robyn Howes President Certified Nets
Sabine Howest SVP, Global Digital Operations Ingram Micro
Holtz and her team over- saw customer enablement, sales and go-to-market campaigns for TD Synnex’s Microsoft Cloud solutions and services. Their priori- ties included creating and launching security cam- paigns, which delivered double-digit growth within the cloud hyperscaler portfolio.
In the last year Certified Nets joined Evolve’s peer group, as Howe strongly believes in the power of peer. She looks forward to bringing the company’s past experience as a mem- ber and leader of other peer groups, including HTG and Trumethods.
2022 was a year of invest- ment in the Ingram Micro Xvantage digital experience platform. Howest created a DigiOps team and con- tinued to execute, winning several global vendor awards. She also served as an adviser on the HPE, HP Inc., Palo Alto Networks and Red Hat boards.
POWER 80 SP
POWER 100
Sarah Huang Director, Partner Go To Market Pegasystems
Brenda Hudson SVP, Commercial Sales, Sales Enablement, Learning, Development Insight Enterprises Hudson’s team consis- tently delivers double-digit growth for Insight’s commercial inside sales business. Last year the team improved top-line growth and profit, grow- ing at a premium to the market.
Barb Huelskamp SVP, Global Partners, Alliances Alteryx
Casey Huffling SVP, Barcode, POS ScanSource
Michelle Hyde Founder, President Hyde Group
Over the past year, Huffling helped advance ScanSource’s channel business by increasing pipeline, expanding key partnerships and restruc- turing to drive more specialization and enable a better customer and supplier experience.
Hyde has been taking the initiative to conduct more work and have greater customer impact with the focus of the cybersecurity, business continuity and disaster recovery planning niche. This sets the orga- nization and its offerings apart from classic sales agents in the space.
Huang built and rolled out an entirely new partner go-to-market program, the Partner Sales Center, which creates partner sales plays to activate joint co-prospecting campaigns that leverage partner solutions.
Huelskamp launched a new partner program to grow current partnerships and attract new partners. This included new role- based enablement paths, earlier access to ben- efits, new opportunity incentives and internal incentives to engage with partners.
POWER 80 SP
Kelly Ireland CEO, CTO CBT
Ashley Irwin Director, North America Channel-Led Initiatives SolarWinds Irwin grew SolarWinds’ public sector channel business by 82 percent, transformed the company to a subscription-first model and rolled out its first incumbency pro- gram. She also grew the partner enablement team and processes through its distributor.
Jen Irwin SVP, Marketing Alegeus
Kim Jaeger Sr. Manager, Channel Programs, Enablement GitLab As GitLab went through a massive brand change, Jaeger worked in parallel to update the GitLab Partner Portal, considering part- ner feedback and the user experience. She also inte- grated a communication platform into GitLab’s PRM system that allows for tar- geted communications.
Kathy Jambor Marketing Director Antigen Security
Ireland was active as CBT’s CTO in sup- porting go-to-market activities, customer opportunity discussions, technical solution devel- opment involvement and vetting of potential part- ners, OEMs and ISVs. CBT added over 20 ecosystem partners through 2022.
Irwin launched a prescrip- tive playbook process with a simple concept: During certain times each year, specific high-value selling activities must happen to maximize partner sales success. The playbook is a blueprint for how sellers and partners should con- duct those activities.
When Jambor joined Antigen in April as the first marketing hire, it was her job to create all the sales enablement materi- als for partners as well as to build out web content. This helped the company more clearly articulate its product story so that MSPs could bring solu- tions to market.
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JUNE 2023
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