of the 2023 Women Channel
POWER 100
POWER 100
Kimberly Lasseter Global Director, Partner Advantage Programs Google Cloud Lasseter’s top priorities continue to be hiring and nurturing top talent and focusing on innovative customer-centric ways to evolve Partner Advantage. This helps partners accelerate their business growth with Google Cloud and extend that value to mutual customers.
Jennifer Latsis Global Channel Programs
Merrill Laufer Director, Marketing, Partnerships Freeit Data Solutions
Anna Lawler VP, Global Partner Ecosystem Marketing VMware
Katrina Lassegard Regional VP, East Arctic Wolf Lassegard ignited and enabled Arctic Wolf part- ners in building revenue streams and differentiat- ing themselves with their security offerings to their customers. She also ad- vised partners on how to support their customers through creative online events and campaigns.
Director Nutanix
Channel-led selling is Latsis’ key focus. She refined pro- grams and enablement to internal teams with an even greater focus on partners and distributors. She also is designing partner programs that address opportunities for Nutanix while aim- ing for additional partner profitability.
Under Laufer’s direction, marketing-generated pipeline grew 37 percent, resulting in $1.2 million in revenue. She accom- plished this by maintaining focus on driving alignment between the go-to-market strategy, partners and the sales team.
Lawler hosted a Partner Marketing Development Workshop and created content focused on building longer-term inte- grated campaigns. She also hosted a Worldwide Executive Partner Advisory Board, creating engagement with channel partner C-level executives.
Renee Lawrence VP, Global Marketing Evocative
Nanette Lazina VP, Midmarket Channels SAP Lazina increased the Partner Experience Net Promoter Score and boosted the indirect win rate, indirect average deal size and partner-sourced opportunities. She also realigned partner funding to increase investment ROI and accountability.
Nicole LeBlanc Director, Partner Marketing DataRobot LeBlanc helped accelerate the growth of DataRobot’s partner ecosystem by add- ing 287 new global channel partners in 2022. She also established the channel partner marketing strategy while delivering tactical pro- grams, tools and resources to drive scale and revenue for the partner ecosystem globally.
Stephanie Ledezma Worldwide Enablement Manager, Ignite VMware Ledezma has led over 500 partners through more than 12,000 enablement met- rics and generated Ignite “Powered” Learning Paths and Fast Tracks that are aligned to VMware’s Master Services Competencies and available to all VMware partners.
Christine Linthacum Director, Partner Programs, Operations Elastic Linthacum’s accomplish- ments are related to driving a transformational change to support partner engage- ment, experience and growth. She has identified areas for enhancement, defined a multiquarter road map to execute and improved inbound partner responsiveness. Lexi Lee Sr. Manager, Worldwide Partner Enablement Citrix, a Cloud Software Group company Lee developed content on a global scale, increas- ing front-end pipeline for partners that engaged in enablement quarterly. She also collaborated cross-functionally to deliver training resources, equipping partners to sell Citrix solutions.
When Lawrence joined the organization, her pri- mary objectives were to rebrand the company from VPLS to Evocative and put a brand awareness and channel campaign strategy in place. She has worked with the channel team to refine its solution focus and rebuild the part- ner program.
Natascha Lee Sr. Director, Global Partner, Alliance Marketing Cloudera Lee revamped partner and alliance marketing pro- grams using a data-driven approach. She also piloted 14 new partner marketing programs and launched eight of them globally, which resulted in a 300 per- cent year-to-year increase in partner-marketing- generated pipeline.
Jeannette Lee Heung Sr. Director, Global Channel, Ecosystems Aqua Security Since joining Aqua Security in February 2022, Lee Heung rebuilt and launched a new global channel program, Aqua Advantage. The program includes a new portal and new value offerings that she is continuing to evolve.
Sara Lent Sr. Director, Partner, Alliance Marketing Hitachi Vantara
Jessica Lindof Sr. Director, North American Channel Unitrends With Lindof’s leader- ship, Unitrends has seen record numbers this past year with some of its top partners. She has continued to expand the portfolio and offerings through channel partners, which gives them even more tools to help with their customers’ needs.
Lent led a unified strategy for the planning, devel- opment and execution with the partner ecosys- tem globally, resulting in the highest amount of marketing-sourced pipe- line ever generated from marketing programs with partners and record growth for the partner business.
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