of the 2023 Women Channel
Alli Oneal Sr. Channel Field Marketing Manager Barracuda Networks Oneal developed and delivered a new MDF program. She owned the entire project scope, including managing the vendor relationship with Channel Mechanics, keeping timelines on track, creating and launching communication plans, and hosting platform trainings.
Kristina Onyon Sr. Director, Global Partner Marketing Snyk Onyon implemented a partner-centric model at Snyk and built strong relationships with peers, leadership and cross-functional teams, prioritizing a cohesive and integrated approach. She is confident it will drive success for Snyk and part- ners in the future.
Tracie Orisko Sr. Director, Sales Development, Community Huntress Labs Orisko’s focus eclipses simply increasing channel engagement for Huntress Labs. To enable that exter- nal success, she is focused on growing the next gen- eration of business and channel leaders through enablement and profes- sional development within Huntress’ channel teams.
Lisa Ortiz Director, Federal Channel Sales Dell Technologies Ortiz built a strong chan- nel team and continued to promote Dell’s simplified partner program to deliver strong outcomes. In doing that, she drove more com- plete partner engagement, enabling partners to solve government IT challenges and drive transformation by leveraging Dell’s portfolio.
Tanja Omeragic Director, Technical Sales,
Cybersecurity ConnectWise
Omeragic built out a new sales engineering team for ConnectWise’s Partner Program for Cybersecurity. The team was hand-picked based on their experience to help partners on their growth journey through cybersecurity by assisting with enablement, content, tech support and more.
POWER 80 SP
Maribel Ortiz EMEA Channel Director Viavi Solutions This past year, Ortiz focused on supporting partners and the inter- nal Viavi channel team to keep motivation and spirits high and achieve business goals. This was despite a few global challenges such as sup- ply chain difficulties and transformation in specific portfolio areas.
LaLe Ozbey Head of Channel Nyriad
Maryann Pagano CEO BlackHawk Data
Erin Pak Demand Generation
Tracy Pallas VP, Worldwide Channels Synack Pallas focused the channel team on a targeted number of investment partners per region, which increased deal registration by 21 per- cent. She also accelerated Synack’s strategic alliance with Microsoft by aligning to three internal sales plays and expediting stakeholder alignment.
Executive Flexential
Ozbey has been respon- sible for building Nyriad’s channel program from the ground up. She on-boarded partners that focus on its core markets, developed a comprehensive channel partner program inclusive of SPIFs and rebates, and launched a partner portal.
Pagano believes that put- ting herself out there to show the IT world that a woman-run organization can make an impact in the channel is paramount. She has worked to build a well-respected organiza- tion, and 2022 was a good year for her and the busi- ness to shine a spotlight on what they can do.
Pak is responsible for rolling out integrated cam- paigns supporting different areas of demand genera- tion across Flexential. In her role, she develops and manages campaigns and forward-facing con- tent for current and new customers.
POWER 100
Tracy-Ann Palmer VP, Partner Experience, Programs, Investments VMware Palmer leads the world- wide channel program, investments and business technology transforma- tion initiative to overhaul how VMware supports the channel with the shift to SaaS and subscrip- tions. This included a new program structure for evolving business models.
Cara Parfitt VP, Tech Alliances Logically
Susanna Parry-Hoey CMO SoftwareOne With Parry-Hoey’s direction, SoftwareOne conducted awareness and demand generation campaigns for CIOs, IT buyers and procurement and finance buyers in over 30 countries. Campaigns in these countries provided local sales leads while delivering pipeline impact.
Sonal Patel Sr. Director, Strategic Go-To-Market, MSP UiPath
Tina Patel Director, North America Partner Marketing Broadcom Software Patel was integral to the joint go-to-market strategy for Broadcom’s Cybersecurity Aggregator Program, directing the planning and execution of key marketing pro- grams and working with the company’s North American partners.
Parfitt implemented a more impactful framework for how Logically goes to market with strategic tech- nology partners. By setting specific action plans in field sales alignment, marketing and engineering, she was able to build substantial collective pipeline and produce improved ROI on MDF utilization.
Patel was responsible for creating, defining and exe- cuting a new role within the partner sales accel- eration team focused on partner industry solu- tions. She leads UiPath’s strategic partnership go-to-market function and co-leads its DEI initiative.
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