of the 2023 Women Channel
POWER 100
Brenda Richardson VP, Global Strategic Channel Operations Extreme Networks Following her promo- tion to a global role, Richardson is leading the charge to standardize success metrics. Toward that end, she is aligning cross-functionally and launching phase one of Extreme’s enhanced Partner Experience Initiative. Debra Reiter CEO, CTO CMIT Solutions of the Tri-Cities Small businesses need pragmatic IT solutions, and Reiter’s long career in applying technology to solve business solutions creates real value for her customers. She does not believe one size fits all, and helping customers find right-sized solutions is rewarding.
Darcy Relihan Director, Field; Channel Marketing Manager FireMon Relihan collaborated with FireMon’s CEO and CRO to revamp the channel program. She also cre- ated a Channel Events Playbook to ensure the company gets the most out of channel events by going into them with a clear strategy to convert partner-driven leads.
Chari Rhoades VP, Americas Channel Sales Proofpoint Rhoades led her team to execute partner demand generation and enablement activities that resulted in double-digit pipeline gen- eration and partner-led revenue growth. She also championed internal enablement to transform the perception of the part- ner community and the value it provides.
Joni Ricard Head of Strategic Partnerships Google Cloud
Sylvia Ricci Lead Manager, Worldwide Partner Programs Citrix, a Cloud Software Group company Ricci led the transforma- tion of Citrix’s up-front deal registration systems to increase automation usage capabilities from 15 percent to 90 percent globally. She also was the stakeholder for the migra- tion of Citrix’s certification management systems.
Ricard’s work focused on the ecosystem activation and acceleration of Google Cloud’s largest market focused on digital natives. She has also implemented partner programs and strat- egies that have contributed to a significant increase in partnership diversity across Google Cloud.
POWER 80 SP
POWER 100
Lauren Ridzon Director, Cloud Solutions, Sales Sycomp Sycomp’s Intelligent Cloud+ offering con- tinues to evolve and mature under Ridzon’s leadership. She looks for partnerships that would benefit the program and customers through added services, tools and solu- tions surrounding the cloud consumption model.
Florence Ropion VP, France GM Channel Dell Technologies Ropion strives to help partners choose the right technologies and market- ing plan to grow the joint business. She also devel- oped new consumption models with partners, including as-a-service Dell Apex and focused on helping partners with their cybersecurity and cyber-resilience initiatives. Dawn Ringstaff Head of Cloudflare One Channel Development Cloudflare Ringstaff helped design the new Cloudflare One Partner Program after the acquisition of Area 1 Security, where she served as channel chief and vice president of channels. She took her many years of experience and applied them to a new program.
Mayka Rosales-Peterson Sr. Manager, Partner Marketing Intelisys, a Scansource Company Rosales-Peterson revi- talized partner marketing and drove stickiness between suppliers and sales partners through partner marketing pro- grams. She also developed new supplier and sales sponsorship programs that help each side scale. Angela Roberts Director, Americas Channels BeyondTrust Roberts came to BeyondTrust to cover the small medium enterprise business. There was a dis- connect with enterprise CAMs and SME CAMs, and she merged the teams to fall under her leadership, providing consistency throughout internal sales teams as well as partner companies.
Lauren Robinette Sr. Director, Channel Go-To-Market Ericsson
Robinette has built high- powered sales and marketing channels for Ericsson. She generated 400 percent ROI on a channel partner program at Intel and captured 164 global partners and $55 million in new business for Samsung.
POWER 80 SP
Brandi Rogers Director, Marketing CharTec
Dawn Roos Director, Operations Comport Consulting
Julie Rosenberg SVP, Global Partners, Programs Brightspot
In the past few years, Rogers has become pro- ficient at doing in-person training sessions. CharTec hosts quarterly training events, and she is the go-to person for the ses- sions on marketing. In addition to giving training sessions, she is tasked with promoting the events and filling seats.
Supply chain issues con- tinued in 2022, and Roos’ team was responsible for sourcing product effectively and efficiently. Her efforts were realized by Comport’s revenue growth and the reduction of backlog. She worked closely with distributors to be able to accurately project expected sales to leadership.
Starting a new role in a company that had some partners doing implemen- tations but didn’t have an official partner program allowed Rosenberg to jump in and start making deci- sions, building processes and helping partners be successful with their first deals.
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JUNE 2023
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