of the 2023 Women Channel
Sara Salem Director, Americas Partner Marketing CrowdStrike Salem and her team will continue to build upon scaling for growth with go-to-market planning to maximize CrowdStrike’s reach with partners and continue to enhance the partner journey with an all-encompassing part- ner portal. Fiona Rosenberg-Niddam Head of Global Channel Sales Incredibuild Rosenberg-Niddam kick- started channels on behalf of Incredibuild and estab- lished and launched the company’s global partner program. Through this program, she was able to activate leading strategic partnerships in the APAC and EMEA regions.
Jenn Rothschiller Channel Marketing Manager Datadobi Rothschiller worked with the channel team to intro- duce new partners to Datadobi. She also created StorageMAP marketing materials for partners and planned training events to launch to partner teams. In addition, she updated the DatadobiDriven certi- fication program.
Tracy Rutherford Global Channel Enablement Program Manager, Poly HP Inc. Rutherford led the Poly and HP integration needs related to partner enable- ment delivery tools and processes. She also managed a new train- ing program that allows partners to differentiate themselves, affording them recognition of their investments.
Gracia Santos-Brillante Partner Marketing Manager, Americas Cloudflare This past year, Santos- Brillante was focused on building governance processes related to pro- gram utilization and MDF outcome tracking, ensur- ing that Cloudflare has the right levers to deliver mutually beneficial results for partners and the company. Meredith Scheraldi Director, Marketing, North America Exclusive Networks Scheraldi built out the North America marketing team, focusing on ven- dor programs, events and establishing key relation- ships with suppliers and partners. Her main efforts were centered on creating new opportunities to drive demand generation for net- new partner recruitment. Dana Ryan Executive Director, GM, North America Services, Solutions Group Lenovo Ryan expanded and built new relationships within the channel. She also invested in new resources to support Lenovo chan- nel partners and their growth, and she plans on significant marketing spend to drive channel growth this year.
Bonni-Jo Salazar Head of Global Partner Programs, Initiatives Zoom Video Communications
Salazar continued to build out a strong team of sea- soned program managers. She also developed pro- gram strategy, including the launch of the Zoom Up Partner Program, opera- tionalizing it with Zoom’s systems to help partners grow and scale.
Tiffaney San Miguel Worldwide Sales Development Manager AMD San Miguel created AMD’s first on-boarding program and evergreen training program for AMD channel sales. She is cur- rently launching AMD’s first channel partner relationship portal and channel partner certifica- tion program.
Kelly Sander Director, SMB Sales Ingram Micro
Melissa Schmulson VP, North America Channel Sales Netwrix Schmulson merged the Stealthbits and Netwrix channel teams into one and recruited and hired two new channel man- agers. She also designed a channel coverage strategy based on the level of experience that maximized each team member’s abilities. Janice Savage Director, North America Channel Sales IGEL Technology Savage has leveled up partners’ success by working with their leader- ship teams to get IGEL a seat at the table, facilitat- ing enablement sessions to ensure sellers under- stand how and why to sell IGEL and providing training for technical and services teams.
Sander helped create the “Ready Program” to on-board Ingram Micro new hires, as she sees properly trained associ- ates as the staple to having positive customers. Over 400 people have grad- uated this program, and she says support from the organization has been invaluable.
POWER 100
Shannon Sbar VP, Channels, North America Schneider Electric
Shirley Scarborough Director, Partner Experience Commvault Scarborough defined the program operating model improvements that focused on increas- ing transparency by structuring enhanced partner-centric KPI dash- boards, incentive payout execution and seller incentives to recognize partner sellers’ success.
Rachele Schainker Owner, President CMIT Solutions of San Mateo Schainker grew her team to five members and brought on over 20 new customers, resulting in low six figures in sales. She also presented numerous webinars on cybersecu- rity, and made a generous donation to Kids Who Code at the ribbon-cutting event of her new office.
In 2022, Sbar’s goal was to create stronger efficiency with IT and alliance part- ners to accelerate growth. She invested in sales resources and programs to support partners with software and digital ser- vices and allocated more channel support behind key growth segments.
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