We love our volunteer interns! Most semesters, we have volunteer in- terns who further MADD’s mission in the community in a variety of ways. Our recent round of interns helped with a marketing-communication strategy as well as an editorial calendar for 2018. During the develop- ment process, our interns started a conversation regarding creative fundraising and capacity building opportunities. They concluded that outdoor family movie nights would help to raise much needed funds and as well, continue to bring awareness regarding how families can affect how a community feels about drinking and driving. So, they developed a proposal with cost analysis, projected revenue, awareness opportuni- ties and marketing tactics. To improve projected revenue, they found an anonymous donor who donated a 14-foot outdoor screen along with a popcorn machine, a cot- ton candy machine and beverages needed for a full movie experience. The first outdoor family movie night was held on April 21st and featured the movie ‘Cars 3’. It was a resounding success as measured by movie- goer feedback.
THE NEXT FAMILY OUTDOOR MOVIE NIGHT IS ON JUNE 23RD.
VOTE FOR THE MOVIE ON OUR MADDSWFL FACEBOOK PAGE.
VOTING CLOSES ON MAY 31ST SO VOTE SOON!
“It’s important that our outdoor movie nights are family-friendly. By making MADD a family-friendly name, we will end drunk, drugged and substance-impaired driving because the conversation and planning for a designated driver or as a designated rider will be commonplace”, states Program Director, Lori Burke.
We hope you will vote for our next family-themed movie and attend! We promise it will be fun!
MADD SWFL: Lee, Collier, Charlotte, Hendry and Glades
Made with FlippingBook - Online magazine maker