GENERAL SPECIFIC RESPONSIBILITIES AS ADMISSIONS AND MARKETING MANAGER
Main Duties and Responsibilities
Overseeing the complete admissions process from initial enquiry to the pupils joining the school, including: a) Maintaining appropriate records and data and creating and keeping an efficient and accurate data base of prospective pupils;
b) Ensuring all enquiries regarding prospective pupils are responded to promptly;
c) Overseeing the arrival and welcome into St James Senior Boys’ School of new parents and pupils.
Recruitment and Registration:
a) Maintain the number and quality of entrants year by year and work with the Headmaster to meet agreed numbers;
b) Monitor constantly the lists for each year and report regularly to the Headmaster;
c) Confer in the decision to initiate Headmaster’s waiting lists;
d) Maintain links with Prep School Headteachers and other key personnel;
e) Management of the process of assessment for all prospective pupils, including the delivery of correct papers, arranging invigilation, marking of scripts and appropriate communication of results to all interested parties; f) Production of / input in key school reports, for example the Annual Admissions Report and the School Development Plan; Marketing: a) Daily updates of the school website and facebook page, e.g. News items, calendar events, etc; b) Ongoing website modification and upgrading in conjunction with outside contractors or consultants where necessary; c) Writing the annual Marketing Plan and compiling and managing the annual Advertising Schedule g) Organisation of key events, for example School Tours and the New Parent’s Induction Day.
in conjunction with the advertising agency; d) Setting and management of annual budget;
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