Section 1

Section 1 - Media & Marketing This section identifies the best new and traditional media/marketing techniques used to promote your fair. Additional Instructions: Use the Media & Marketing Form for division 1 – 8 All forms must be saved as separate files for each entry and uploaded to ShoWorks, only one Media & Marketing form is needed per entry (where required). For ads in a language other than English, a written translation must be provided.

Division 1: Television Advertising - Submit a commercial. Video file allowed up to 70 MB. 1a. Single Television Ad- Entry not to exceed 60 seconds

1b. Television Ad Series- 2 or more ads in same file . Entry not to exceed 2 minutes.

Division 2: Radio Advertising - Audio advertisement used to promote your fair. Audio produced for online, satellite or traditional radio is acceptable. Sound file allowed up to 8 MB. 2a. Single Radio Ad- Entry not to exceed 60 seconds. 2b. Radio Ad Series – 2 or more ads in same file . Entry not to exceed 2 minutes.

Division 3: Printed Marketing Campaign: This division is to include: Newspaper Ad - Black and White or Color, Magazine Ad and other printed marketing materials.

Division 4: Outdoor Advertising Campaign Submit 1 or more photos in a PDF not to exceed 5 pages (file size not to exceed 6MB) of the actual promotional piece(s) (not just the artwork used). Image(s) should include a caption that includes type of advertisement and location of advertisement.

Division 5: Social Media Campaign Tell us about a series of posts with a common theme, or a contest or campaign executed primarily through social media. Include up to 5 screen shots with your Media & Marketing Form Submission.

Division 6: Any Other Advertising Campaign – Submit 1 or more photos in a PDF not to exceed 5 pages (file size not to exceed 6MB) of the actual promotional piece(s) (not just the artwork used). Entry for any other advertising campaign used to promote your fair.

Division 7: Interim Event Rentals Innovative Marketing Strategy or Concept – Tell us what your fair created to market your Interim Event Rentals. May be a postcard, a website, digital ad, etc.

Division 8: Fairtime Innovative Marketing Strategy or Concept – Describe how your fair used a marketing strategy to increase attendance at your annual fair. Include examples of visuals such as artwork, promotional pieces and/or advertisements used. Explain the impact and the results. Division 9: Give it your Best Shot - Submit a single photo (minimum 300 dpi, file size not to exceed 7 MB) for each area that best represents your fairtime experience. 9a. Carnival 9b. Exhibits 9c. Animals 9d. Community

Division 10: Fair Logo Contest - Submit a logo (minimum 300 dpi, file size not to exceed 7 MB) used to promote your fair. Judging Criteria: Creativity, concept, appeal, design.

Division 11: Fair Program/Schedule - Must be a free publication. Mail only one hard copy in the mail.

Division 12: Fairtime Poster: Adhere label on the lower right corner on the back of the poster, per entry instructions. Mail poster in a mailing tube with Media & Marketing form adhered to the back. You cannot enter the same poster in both categories. 12a. Fairtime Advertising Poster 12b. Fairtime Commemorative Poster

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