“I always knew that once we started up, it was just a matter of time before each town would probably have its own little brewery like what’s happening now. I think it’s just going to become a destination for people, beer lovers or just people who love that sort of vibe to be able to visit three or four places in a day. I think it’s great.” – Buttons Brewing owner Josh Roberts
“I think it’s just going to become a destination for people, beer lovers or just people who love that sort of vibe to be able to visit three or four places in a day. I think it’s great.” As one of the first to open a point of difference from the traditional bar or pub, Roberts admitted holding some reservations whether his love of home brewing could turn into a commercial success. “It was funny actually, I had quite a lot of reservations. I didn’t hold on too much with the demographic of the North West coast. “It’s amazing to see the people who come out of the woodwork, you think you know a place and a town based on what you see down the street, but when we opened up, I was just blown away by the amount of people who were keen for this sort of style of beer and the support that we had. “I remember when I first started around that sort of 2016, 2017 mark, I think the most flavoursome thing you could buy in Ulverstone was a Little Creatures Pale Ale, which nowadays is quite a mild sort of beer.
“Back then, I was always brewing because that’s what I wanted to drink and I couldn’t get access to it and now it’s everywhere.” For the Seymour’s, the wheels for their venture were set in motion while on holiday in Tasmania pre Covid. Three months later they had packed up and moved from Bendigo, embarking on turning the site of a former bakery in Penguin into a family- friendly craft beer venue while finding a location for their brewery. “It’s just so beautiful up here and I think it’s just such a destination,” Scott said. “We tend to check it offas soonaswegoanywhere, we look for the local craft brewery and there just wasn’t a great deal of choice up this way in such a beautiful part of the world. “We initially wanted to build a brewery in Penguin, but council just weren’t coming to the party and there was nowhere really that it could fit it. “So we started looking further afield and my wife and I had already seen the Providore Place site and we thought someone was going to put a brewery in there one day… so we thought we might as well do it there.”
Hospitality Review: December 2021 17
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