HOSPITALITY DOCTOR
The Hospitality Doctor Max Hitchins
COMING OUT OF ‘COVID’ #2 As mentioned in the last edition, I would like to offer you the opportunity to download a complimentary copy of “Post Pandemic Thinking for Hospitality and Tourism.” As a proud and patriotic Aussie, I have spent almost my entire life in Hospitality and Tourism. I love these industries and have shared ideas at conferences, conventions and collections of H&T industry people. I am deeply disappointed to hear Covid has already, or will, soon wipe out 30 per cent of Hospitality and Tourism businesses around Australia. Hence, I want to do anything I can to stop or steady the carnage. Again, as mentioned in the last issue, the one beneficial thing Covid forced upon us is the use of QR codes. Eighteen months ago, very few people knew what a QR code was or how it worked! Now, everyone in the world knows what they are and how they work. Hence, I invite you to download your FREE copy of Post Pandemic Thinking for Hospitality and Tourism. Here is one of the ideas from the eBook. It comes from an interview I did in New York, with the American ‘Restaurant’ Doctor Bill Marvin. “Max,” said Bill “the greatest management skill you can develop is the ability to listen.” It was an important skill prior to Covid. It is an absolute essential skill in running your business in post Covid times. We were in NewYork. Bill had flown in fromSeattle to have dinner with me before I left for London where I was to be a guest speaker on a cruise ship. It was 1am and we were in a New York cafe, located on an incredibly busy intersection of 6th Avenue near Central Park. I shot a video interview with Bill.
Yes, it was a challenge competing with the traffic noise, but the interview is full of gems of knowledge. Bill and I have both been presenters at the world’s largest hospitality convention held each year in
Chicago. Many times I have heard Bill ask of audiences “What did you learn from your staff today?”
I’ve asked many questions of Bill over the years and certainly enjoyed listening to him. He knows more about running restaurants than anyone I know. Bill’s words ring in my ears.“Max, listening to your staff is probably even more important in the post-pandemic era!” Click on this link to ‘meet’ this amazing Hospitality Industry professional. https://www.youtube.com/ ADDED BONUS: (FREE to Aussie operators) It is going to take some time for Hospitality and Tourism to get back to normal (whatever that new normal might be) Hence, at the end of each quarter in 2022, I will send you updates from around the world, to keep you in touch with trends and opportunities. For example, recently a Melbourne restaurant has turned to robot waiters as they face a staffing crisis. Check it out at this link: https://youtu.be/ZXW9nczhT5g In Australia Max Hitchins is known as the Hospitality Doctor. In Asia (because he uses magic in his presentations) he is known as the Hospitality Magician. In America (when he spoke at the world’s largest Hospitality Conference in Chicago) he was introduced as the Wizard ‘from’ OZ. See more at: HospitalityDoctor.com
Hospitality Review: December 2021 48
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