Converter Outlook, Part 2 (CONT’D FROM PAGE 24)
J&L
Mark 5
“It is time to develop a customer service attitude in ev- ery part of our business. I think that is the most important thing we can do. Protect those that we have served for years. Remember the price choppers? They are coming for our clients and we have better have a better solution than a low price. We have to add value. “I recall that when I was peeing on trees as a salesper- son, every client I landed with a low price I lost with a low price. I believe strongly that it is not the price of a box, but more so the cost of using it that reduces the bottom line of our clients. Think about that for just a minute. “Another thing to consider and work diligently on is building software automation in the office. This is the key to success with a shrinking workforce. We can replace keystrokes with automation in the office and even in the plant, thus becoming better, faster and more efficient. This is an important and growing area in many industries and should be in your company. “What we also have to do is document the living hell out of everything we do. The greying of America is hap- pening more now than ever as our elders are moving on and the tribal knowledge in our box plants is moving on with them. They are valuable resources and a protected class in California, so much so that we have best take no- tice of this exodus and document their knowledge. “Remember, we make fancy trash and we cannot let this asset walk out without downloading all that knowledge and experience. When times like these come around, get involved in industry organizations like the FBA and the AICC. They hold the keys to data, advocacy for our prod- ucts and training programs that can help us win. “Lastly, as always, invest in the ICPF as this foundation is there to brainwash the minds of young people and get them in your industry. We have a new sheriff in town there, and I think she will light up the world with the ICPF’s of- ferings for that youth we so desperately need. So, get off your butt and write a check. “Remember, happiness is a quality box, and everything comes in one. We are so fortunate as an industry to design and create the world’s most sustainable vehicle to trans- port and sell products in. Let’s go.” OX BOX Addison, Illinois: Guy Ockerland reports, “As we anticipat- ed, heavy duty industrial demand cooled off dramatically in the beginning of November for us. “We were surprised that it kept a brisk pace as long as it did. I get the sense from our customer comments that industrial production was serv- ing backlogged orders with new de- mand tapering long before we felt it. “Based on order volume the last couple months, we’ve forecasted a decline in existing cus- Guy Ockerland
With widths up to 210" the J&L is the most versatile specialty folder gluer in the corrugated market!
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January 16, 2023
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