BIFAlink February 2026

Industry Promotion

A time to highlight the success stories of your apprentices National Apprenticeship Week 2026

“ BIFA Members can participate in National Apprentice- ship Week by sharing their success stories on social media and through their own internal communic- ations

N ational Apprenticeship Week (NAW), from 9-15 February, is an opportunity for businesses to celebrate the achievements of apprentices around the country and the contribution they make to communities, businesses and the wider economy. As Members know, BIFA is passionate about apprenticeships and how they can be a great way to grow and diversify your organisation. BIFA TV playlist If you are looking to hire apprentices into your business, you can check out our BIFA TV playlist ‘Let’s Talk Apprenticeships’ which hosts a series of useful videos, walking you through the process of apprentice recruitment. We share advice based on the first-hand experience that has been gained from recruiting our own apprentices in recent years. Additional resources are available on our website to help navigate the perceived challenges around recruiting apprentices, and to help you build great connections with local schools and colleges – scan the QR code (left) to visit our website. BIFA Members can participate in National Apprenticeship Week by sharing their success stories on

BIFA’s Brooke Neilson who completed an apprenticeship in public relations and communications

social media and through their own internal communications channels. The NAW website https://naw.appawards.co.uk/ contains support and guidance on how to get involved. This includes social media graphics, key apprenticeship messages, facts and figures, graduation toolkits and advice so that individuals and

businesses can explore the full range of benefits that apprenticeships offer. We are always pleased to hear about your success stories of how apprentices have thrived in your organisation, so get in touch (bifacomms@bifa.org) if you would like to be featured on our website.

https://bifa.org /industry- promotion/appr enticeships/app rentices/career -pathways/

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