Mod 2 - IDEAS Model

IDEAS MODEL

DESIGN THINKING model

I

Identifying ideas and opportunities

D

Detailed alternatives

E

Evaluate quick wins

A

Action prototype

S

Scale prototype

DESIGN THINKING for innovation

1

10

Iterate

Define the challenge

9

2

Implement

Gather data Audit/benchmark trends, understand customers

8

Assess outcomes/refine

3

Reframe the challenge

7

4

Prototype/test

Incubate

5

6

Evaluate/refine

Ideate/illuminate

PROTOTYPING definition

Prototyping refers to an initial stage of a software release in which developmental evolution and product fixes may occur before a bigger release is initiated. These kinds of activities can also sometimes be called a beta phase or beta testing, where an initial project gets evaluated by a smaller class of users before full development.

PROTOTYPING types

Static and dynamic prototyping

Alpha prototyping

Fidelity prototyping

Beta prototyping

Pre-production prototyping

PROTOTYPING cautions to be taken while experimenting

Assess your brand history

Assess competitive benchmarks

Assess analogous industries

Prototype prototyping

HYPOTHESIS TESTING definition and types of hypothesis testing

Hypothesis is just an assumption or supposition made on the basis on some evidences. It's a starting point of any investigation that translates questions of research into prediction. Suppose there are two or more variables in a study, the hypothesis predicts the relationship between them. Types of hypothesis testing are

Simple hypothesis Composite/multiple hypothesis Parametric and non-parametric hypothesis Null and alternative hypothesis Social media hypothesis

IMPLEMENTATION of hypothesis testing and steps

Identifying the null hypothesis and alternative hypothesis to be tested Identifying the test criterion to be used Calculating the test criterion based on the values obtained from the sample Finding the critical value with required level of significance and degrees of freedom Concluding whether to accept or reject the null hypothesis

Step 1

Step 2

Step 3

Step 4

Step 5

DESIGNING FOR GROWTH five keys to innovation

Tell human-centered stories

Supplement stories with data

Provide transparency to design thinking

Share the learning and business results

Invite analytically oriented co-workers into the idea testing process

DESIGN THINKING TOOLS

Empathy Map

Journey Mapping

Value chain analysis

Mind mapping

Rapid concept development Assumption testing

Rapid prototyping

Customer co-creation

Visualization

Storytelling

THANK YOU

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