Category
Method
Description targeted information and gather feedback from the community. Provide social media content and graphic suggestions to ADID marketing team for all relevant social media platforms, including newsletter support. Develop coordinated marketing effort centered around social media to engage community members and promote project messaging. Example campaigns could include: •
General Social Media Assistance Social Media Campaigns
"Stitching the Past and Present": Feature stories of past and present communities in the project area. Highlight specific individuals, places, and historical dates. " What's Your Stitch?" : Encourage the community to submit their ideas, suggestions, or aspects they would like to see included in the project
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Project Fact Sheets
Create project fact sheets tailored to specific audiences (public, property owners, businesses, etc.). Project fact sheets will be updated to provide concise and up-to-date information about the project, its goals, and progress.
Public- Facing Community Engagement Guide
Create a comprehensive guide for the public that outlines the project’s community engagement process, methods, and opportunities for involvement.
Print Materials
Project Marketing Handouts The Stitch Roadshow (Pop-ups)
Produce business cards or postcards with project information and contact details to distribute during events or meetings. Take the project team and engagement activities directly to the community by participating in various events and locations. Some potential pop-up location types include: • Community Events (Atlanta Streets Alive, local music and art festivals)
Digital Media Roadshow (Local radio and podcasts) Popups and Tabling (Local college campuses, places of worship, grocery stores)
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Outreach
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Door-to- Door Outreach
Engagement team members canvas communities in the project area through door-to-door outreach to provide specific project or decision information to the public.
EVALUATE AND INVOLVE The goal for activities in this category is to use outreach initiatives to create a baseline understanding of stakeholder knowledge and perception and create avenues for stakeholders to provide their input/feedback.
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