This Event Planning Trick Will Help You Succeed RETHINKING SAVES THE DAY!
Here’s my challenge for you: This year, instead of spring-cleaning, try spring-rethinking. You can apply this to any area of your life or business. Reevaluate your goals and check in on your progress. Are your strategies still serving you? Are your goals still pushing you? Then, seek places and tasks outside your comfort zone and make a plan for success — but stay open to learning, reacting, and pivoting in real-time. The need for rethinking is inevitable. Things change, timing changes, people change, and personalities change. Life is a balancing act! But if you’re open to that change and take a solution-oriented approach — tackling what’s real and not just what’s expected — then you’ll hit the mark every time.
In the world of event planning, nothing is ever certain — even if you schedule out every last detail. At any moment, the weather can shift, a keynote speaker can cancel, or a business owner can decide at the podium to overhaul their entire speech. One minute you’re planning to uplight the stage for a celebrity performance, and the next, they demand a spotlight! To succeed in this crazy world, my team needs to react, pivot, and rethink in seconds. Last January in Orlando, Florida, we pulled that off at a tailgate party for the software company WorkWave. We’d planned the football-themed cocktail reception for 1,500 people down to the last detail. It would take place outdoors in the gorgeous Florida weather, where guests could lounge and sip their drinks while watching cheerleaders tumble before the game. Then, we arrived on-site — and a cold front moved in. Icy wind blasted the venue, and the clouds cracked open, releasing a deluge of rain. So much for the balmy Florida weather! Then, it got worse. We fielded a call from the cheer squad; they all had COVID-19. Some event planners would have panicked, but Eventique pivoted. We shooed rehearsing acts out of the venue’s ballroom and turned it into tailgate headquarters. The existing LED screens became our Jumbotrons to show the game. And at the last minute, we called in a local drumline to replace the cheerleaders. Not only were they spectacular, but guests also reported later that their performance was the highlight of the entire Beyond Service User Conference! I won’t deny it: I’m proud of my team’s ability to react in the moment and turn curveballs into wins for our clients. When you work to curate and capture them, those wildcards can become the most inspiring moments of the entire event story. I’m sharing this now because I like to think of spring as “rethinking season.” We rethink daily while executing events, but in the spring, I rethink our company’s goals for the whole year. Right now, I’m sitting in my office reviewing the progress Eventique made in Q1 and deciding where we need to pivot to accomplish our initiatives for the rest of 2023.
That’s what Eventique does at our events, and it allows us to grow individually, as a company, and as a team to better serve clients like you. Why not try it yourself? - Liron David Founder and Executive Producer
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