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• Visual Quotes: Share eye-catching graphics featuring impactful quotes or statistics from your content on platforms like Instagram, Facebook, and LinkedIn. • Carousel Posts: Convert 2–5 key insights into interactive slideshows on TikTok, LinkedIn, and Instagram. • Downloadable Checklists: Offer summarized key insights in easy-to-follow checklists or cheat sheets. • Infographics: Visually represent key points using easy design tools like Canva. • Podcast/Audio: Low-competition channel that adds intimacy with a weekly/monthly 20-minute
podcast discussing what’s going on in your community or topics from your newsletter.
Ultimately, the power of the 7-11-4 strategy lies in its ability to cultivate meaningful, lasting relationships.
• Direct Mail Campaigns: Send product catalogs, reminder letters, thank-you cards, birthday cards, and targeted offers with unique URLs for tracking. • Pinterest Posts: Highly visual content can perform exceptionally well on Pinterest, making it ideal for infographics, step-by-step guides, and checklist graphics. Pinterest’s search-friendly nature also helps extend the lifespan of your content, continuously attracting new visitors. Creating a content plan that targets all five stages of awareness combined with the 7-11-4 strategy will be a game-changer for your business’s lead generation, sales, retention, referrals, and upsells. Together, they provide a proven, systematized marketing framework that allows you to buy back your time to spend more of it with the people you love and doing the things you enjoy. Pictured left to right are Kellen (13), Jeremiah (16), Lex (14), and Shaun. ”This picture was taken during Jeremiah’s birthday trip to Cabo in mid-July.”
• Live Events/Webinars: Great for building community; expand on your core content or host an “Ask me anything” session inviting Q&A. Repurpose this content as well. • Direct Mail Newsletter: The core content is perfect for your cover article and perhaps a secondary article in your newsletter. • Long-form Video/Webinar: Drive engagement with a 30-minute webinar and explainer videos (e.g., “What to expect at your first appointment”). • Paid Search/Display Retargeting: Keeps your brand visible when prospects research; remarketing ads direct visitors to content that moves prospects through the funnel with CTAs like “download our checklist.” • SMS: High open rate, good for reminders, sending funny memes, or invites to events.
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