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• Layer Channels: Start with free/owned channels (email, blog,
social, video). Add paid remarketing to stay visible and
mailers to cut through digital noise. Brands
using three or more channels see 250% higher engagement. • Track and Adjust: Use analytics to measure time spent, touchpoints, and conversions.
Iterate based on which channels and formats drive engagement and bookings.
Ultimately, the power of the 7-11-4 strategy lies in its ability to cultivate meaningful, lasting relationships. By consistently delivering valuable content tailored to your audience’s needs at each stage of their journey, you not only build trust but also position your business as the obvious choice. Commit to this systematic approach, and watch as your business transforms from just another option to the preferred solution.
• Commit for 12 Months: Relationship-building compounds. Typically, in the first three months, you’ll start seeing increased engagement metrics like higher open and click-through rates. By months 4–6, anticipate more direct interactions, such as inquiries or consultations. After nine months, tangible results like increased conversion rates and stronger referral numbers should become evident.
–Shaun
One of the most common mistakes business owners make is creating content solely for those ready to buy immediately, focusing only on promotional pitches and direct offers.
Multichannel campaigns are 37% more effective than single-channel campaigns. This isn’t a short-term strategy; implemented consistently and correctly, you’ll see results accelerate in months 4–9 as familiarity grows. Expect positive impacts on new leads, customer acquisition cost (CAC), conversion times, referrals, and your close rate. Rotating through these content types helps you reach suspects (potential leads), prospects regardless of their stage, and existing customers.
Need help creating content for your 7-11-4 strategy? Do you have questions about how to move your prospects through the 5 Stages of Awareness? Call 208.297.5700 or visit NewsletterPro.com/schedule to schedule a call with a Pro today.
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