Aspirational influencers How can you ʻsell the dreamʼ through influential figures in the organization?
Considerations ● What kind of image do you want these folks to project? ● Who are these influencers, and how do you highlight them? ● How does the influencer content differ from corporate content? ● How much personal vs. professional content do you want to share? ● Do you have people that represent all the different agent personas you want to recruit? ● What are main channels for these influencers, e.g. Instagram, YouTube, TikTok, podcasts?
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