Make sure agents, clients & the industry at large know who you are and what you represent Clear brand identity
Considerations ● What are the key brand touchpoints? ● Which channels are for agents/potential recruits, and which are for clients? ● What does your agent facing brand look like vs. your client facing one? ● How does the brand scale as your agency grows? ● How do you ensure all brand assets meet consistent quality standards? ● How do you differentiate from others?
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