Lifecycle communications Create a predictable, repeatable series of communications for agents
Considerations ● What does your agent journey look like? What are the critical touchpoints? ● When should agents hear from you? E.g. when they sign up, new announcements, specific activities ● Which channels are most effective? E.g. SMS, email, in-portal notifications ● How can you personalize with data? E.g. Leaderboards, hierarchy information ● What actions are you driving them to take from these communications? ● Do you want to standardize outreach to consumers? E.g. Thank you cards
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