DIGITAL COMMUNICATIONS OFFICER STUDENT ACCOMMODATION CANDIDATE INFORMATION PACK
BACKGROUND INFORMATION
UCL is London’s leading multidisciplinary university, with more than 11,000 staff and 38,000 students from 150 different countries.
Founded in 1826 in the heart of London, UCL was the first university in England to welcome students of any class, religion, and the first to welcome women on equal terms with men.
Post Title: Division:
Digital Communications Officer
UCL Estates
Section:
UCL Accommodation Communications Manager
Reporting To:
Grade:
6
UCL is one of the world’s top universities with an annual turnover exceeding £1 billion. Based in the heart of London, it is a modern, outward-looking institution. At its establishment in 1826, UCL was radical and responsive to the needs of society, and this ethos – that excellence should go hand-in-hand with enriching society – continues today. UCL’s excellence extends across all academic disciplines; from one of Europe’s largest and most productive hubs for biomedical science interacting with several leading London hospitals, to world-renowned centers for architecture (UCL Bartlett) and fine art (UCL Slade School).
THE UCL COMMUNITY
UCL’s staff and former students have included 29 Nobel prizewinners. It is a truly international community: more than one-third of our student body – more than 35,000 strong – come from 150 countries and nearly one-third of staff are from outside the UK. UCL offers postgraduate research opportunities in all of its subjects, and provides more than 200 undergraduate programmes and more than 400 taught postgraduate programmes. Approximately 54% of the student community is engaged in graduate studies, with about 29% of these graduate students pursuing research degrees.
UCL Estates
UCL Estates manages the estate and facilities infrastructure from the strategic to the operational, across property acquisition and management, capital projects, engineering and maintenance, environmental sustainability, safety, security, cleaning and including student residences and central room bookings. UCL manages 4,074 student rooms across 21 residences, three which provide catered accommodation, with a further 2,000 rooms held under nomination agreements.
JOB DESCRIPTION
Job Purpose
The UCL Accommodation team is seeking to recruit a dynamic and creative individual to join our award winning communications team. The post holder will support the Communications Manager in implementing the department’s Communications Strategy, as well as contribute to the development, implementation, management and evaluation of student communication and engagement activities and initiatives.
This is a diverse role suitable for a self- starter, who can identify key audiences, and is able to design and/or utilize the most appropriate digital tactics for communicating with a wide range of stakeholders.
The post holder must be someone eager to learn, develop, and keen to make an impact on the life of students residing with UCL. UCL is a globally recognised Institution and one of the UK’s most successful Universities. The Accommodation team sits within the UCL Estates division, and comprises of over 20 Halls that houses more than 6500 residents. UCL Accommodation has set out an ambitious new vision of becoming the leading provider of accommodation in the Higher Education sector; delivering an exceptional student experience and is embarking on a new strategy to deliver this vision. Student engagement is at the very heart of this strategy.
MAIN DUTIES
• Developing and embedding a content strategy for UCL Accommodation’s website with a view of how this can be integrated across all UCL Accommodation platforms including social media • Drafting and formatting web content using CMS • Developing, editing, scheduling content, ensuring this is informative, engaging, audience targeted, and accessible • Setting up and managing mechanisms and processes for checking and refreshing content • Sourcing and editing pictures for the web (ideally using Adobe Creative Suite or similar) • Providing relevant web analytics to support the Communications Manager • Collaborating with internal and external audiences on Web, digital and wider departmental campaigns to enhance student experience • Using user testing, feedback and analytics to optimise content and ensure that the user experience is as smooth as possible • Ensuring that web projects are delivered on schedule and to high standard • Commissioning projects and managing external consultants • Supporting the development of high quality student recruitment digital campaigns, in conjunction with the Communications team • Supporting the Communications and Student Experience team in ensuring the correct use of application of the UCL Accommodation brand • Assisting UCL Accommodation with third party digital content curation and distribution of content • Assisting the department’s Communications Manager with the organisation of events such as open days and the moving in weekend. General responsibilities • The post holder will familiarise themselves and actively follow UCL’s data protection policy in accordance with the General Data Protection Regulations (GDPR) • The post holder will actively follow UCL policies including Equal Opportunities policies • The post holder will maintain an awareness and observation of Fire and Health & safety Regulations • The post holder may be required to undertake any other duties as are within the scope, spirit and purpose of the job as requested by the line manager
PERSON SPECIFICATION
Knowledge, skills and attitude required Essential • Content design and digital production basics • Understanding of effective writing styles for digital and print, and for different audiences • Flawless grammar and spelling, with excellent attention to detail • Excellent proofreading skills • Strong communication skills, both written and verbal. • Good organisational skills and ability to prioritise and manage own workload and adapt work and focus as urgent needs arise • Good analytical and problem-solving skills • Good computing skills, including MS office packages and good working knowledge of Adobe suite products including InDesign and Photoshop • Familiarity of using website performance software, such as Google Analytics, to monitor website use and inform development • Experience of working in a content management system (such as Drupal or WordPress) • Knowledge of SEO • Experience of creating and distributing digital publications and media content and adapting for multichannel use • Experience of creating or maintaining websites, using a content management system • A positive pro-active attitude especially when faced with new challenges • Ability to work well both independently and within a team with a willingness to take on responsibility • Ability to form good relationships with people external to the faculty such as consultants, UCL Accommodation residents, the wider student population, and other UCL staff members. Desirable • Familiarity with multimedia editing packages, such as the Adobe Suite package • Experience of communications in a Higher Education context • Brand management experience • An understanding of what student experience means in practice and how it relates to the job purpose.
FURTHER INFORMATION
Salary level The salary range for this post is £28,574 to £36,291 (inclusive of London weighting). Employee Benefits UCL is a dynamic, global university based in one of the most exciting capital cities in the world. Not only does working at UCL offer the opportunity to work with game changers in your field, it also provides competitive terms, conditions and benefits. UCL benefits and policies apply equally whatever the sexual orientation and/or gender identity of employees. Benefits and policies relating to employees partners, includes both different sex and same sex partners. In addition to 41 days leave (inclusive of public holidays and closure days) and generous pension schemes, UCL provides a number of other staff benefits outlined below. • Excellent provision for professional development • The UCL Cycle scheme • The UCL Eye Care scheme • Voluntary Healthcare schemes • Subsidised access to a range of health and fitness facilities
• The offer of an interest-free season ticket loan • Various family friendly benefits and support https://www.ucl.ac.uk/human-resources/pay-benefits/staff-benefits Work location
The permanent base for each of the posts is at Bidborough House, in UCL Estates’ recently refurbished, modern, open-plan offices. Given the scale and nature of the UCL Estates post holders will be expected to work across the UCL portfolio as the needs of the role dictate.
APPLICATION PROCESS
Applications should consist of a CV and covering statement outlining key matching experience and rationale for applying for the post which should be sent to; Danielle Davies danielle.davies@mrgpeople.co.uk 020 8892 0115 | 07940 024 656 For a confidential and informal discussion please contact Danielle Davies of The Management Recruitment Group.
Regal House 70 London Road Twickenham TW1 3QS Tel 020 8892 0115
52-54 Gracechurch Street London EC3V 0EH Tel 020 3962 9900
111 Piccadilly Manchester M1 2HY Tel 0161 638 0936
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